Business Commons^™

Changing The World Of Higher Education: Creating A Student Capital Management System, Kathleen Houlihan

Association of Marketing Theory and Practice Proceedings 2016

Higher education is plagued with new concerns regarding government oversight and the college “rating system” that will hold schools accountable for student outcomes. This research supports the development of a student capital management system (SCM) that controls and protects student information while ensuring student outcomes data quality. Presented is an empirical model that connects colleges to the business world, while allowing higher education to access student data after they graduate. The first phase in developing a secure validated network of student data is the connection with the workforce and to the government in a system that offers granular access to …

Neuroscience And Teaching And Learning In The Marketing Classroom: What Students Don’T Know About What Is Necessary To Succeed In The Higher Education Environment Or, In Other Words, Teaching And Learning: What Does The Brain Have To Do With Students’ Performance In The Classroom (Yes, Perhaps Surprisingly, Students Do Possess Brains, Even If They Generally Try To Minimize Their Use, At Least In The Context Of Formal Education)?, David J. Burns, Sandra L. Pierquet

Association of Marketing Theory and Practice Proceedings 2016

Advances in neuroscience have provided significant illumination to “accepted” marketing knowledge. Fortunately, neuroscience research has supported much of the accepted marketing knowledge. The support, however, is not total – recent neuroscience research has also raised serious questions and has overturned several aspects of previously accepted marketing thought, particularly regarding consumer decision making.

Neuroscience also provides insight into students’ academic activities. Indeed, neuroscience provides a significant amount of insight into what are the most successful activities for students to undertake. Although some of the research supports existing common student activities, the research also raises serious questions of appropriateness of other activities. …

Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly

Honors College Theses

The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …