Business Commons^™

Psychological Capital Intervention: A Potential Tool For Improving Organizational Commitment In Sales Organizations, Steven A. Schulz, Heather M. Schulz, Marsha Yeagley

Journal of Applied Marketing Theory

Given current challenges related to talent in sales organizations, the need for enhanced recruiting and retention of top-tier talent has never been more critical. Extant research has demonstrated the high cost of employee turnover and the importance of organizational commitment for the sales force. This report explores the potential of utilizing psychological capital (PsyCap) in sales organizations in order to gain a competitive advantage through increased organizational commitment. The authors found strong, positive relationships between PsyCap and organizational support, job satisfaction, and organizational commitment. Implications for academic researchers and a proposed intervention strategy for managers seeking to improve organizational commitment …

Is Dynamic Pricing Viable For Small Market Collegiate Athletics?, Steve Chen, Kenneth Henderson, Cassandra Smith, Nicholas Mason

Journal of Applied Marketing Theory

Sport organizations use dynamic ticket pricing (DTP) strategies to generate extra revenues. DTP is based on demand and occasions. This exploratory study reported the results of the online survey data collected from 48 mid-west college/university athletic directors and marketing managers. The participants shared responses regarding their perceptions of the use of DTP by regional and private smallmarket collegiate athletic programs. Specifically, the study examined the perceived benefits and shortcomings of DTP. Past experiences implementing the strategy are also discussed. The results concluded that the majority of respondents were receptive to DTP although they questioned whether the strategy could deliver excessive …

Taking Flight – December 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Kim Hartsock
• Fall Commencement & Graduate Brunch
• Augusta Eagle Executive Exchange
• BIG Maker Day
• GEICO Associates, Macon Representing the Eagle Nation
• Get Social with the College of Business

In The Wake Of A Merger: Consumer Reactions To Service Failures, Melinda A. Mclelland, Ronald E. Goldsmith

Journal of Applied Marketing Theory

Customers are often overlooked during the merger process in both reality and the marketing literature. This research features an experiment with 431 U.S. consumers that assesses the impact of a service failure following a merger on a variety of consumer behaviors. Key results indicate that consumers are more likely to switch service providers if they experience a failure of any magnitude (major/minor) following a merger than if they experience the same failure in the absence of a merger. This finding emphasizes that firms involved in service mergers have to be extremely diligent about preventing customer defection and implement focused marketing …

The Influences Of Brand-Consumer And Cause-Congruence On Consumer Responses To Cause Related Marketing, Ronald E. Goldsmith, Zhu Yimin

Journal of Applied Marketing Theory

Cause Related Marketing (CRM) is a widely used type of brand alliance in which companies donate a portion of their sales to social causes with whom they ally. Researchers have studied many aspects of CRM to learn why these programs are effective and how to enhance their success. An overlooked component in CRM research is the extent to which consumers identify with the brand and with the cause. The present study presented 604 U.S. college students with CRM campaigns for two brands (M&Ms and Crest) partnered with the World Wildlife Fund to assess whether brand-cause congruence, brand-consumer congruence, cause-consumer congruence, …

Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space, Brian Parker

Journal of Applied Marketing Theory

This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space. Survey research collected brand equity ratings for two sets of competitive brands (Nike, Converse, Reebok and Toyota, Nissan, Pontiac), used to construct a pair of twodimensional maps that illustrate the brands’ position on brand equity dimensions relative to competitors and demographic-based segments. Paired brand equity indicators resulted in eight map quadrant areas that characterize a brand positioned in that space. The mapping techniques facilitate the strategic application of …

Taking Flight – November 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Logistics Roundtable Recap
• Annual Fall Semester Eagle Expo Career Fair Held at the RAC
• Three Faculty/Staff to Retire in December
• Dean’s Advisory Board and Young Alumni Board Meet in Statesboro
• Alumni Spotlight – Phil Calandra
• Southern Management Association (SMA) Conference
• OneGeorgia Authority Announces $500,000 Grant for Business Incubation and Workforce Development
• Economics Textbook Author Visits the College of Business
• Raise the Woof!
• 1st Annual Eagle Executive Society Golf Outing
• Prebusiness Student Added to Doak Walker Award Candidates List
• Former Eagle Gets His First NFL Interception
• Luke Bryan Wins CMA Entertainer of the Year
• Correction to October …

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• New Training Site
• Train-the-Trainer
• Personnel Action Form Training
• Compliance Training Update
• Legal Affairs Boot Camp
• Management Training Series
• ADP Training
• ADP Spotlight
• Be Proactive in ACA Reporting
• Spring Student Employment Job Fair
• Policy Review
• PeopleAdmin Tips
• HR's New Employees
• Staff Council Newsletter
• University Wellness
• Eagle Perks

Taking Flight – October 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Welcome, BBA Students Lunch
• Appalachian State Tailgate and Game
• Homecoming 2014
• Eagle Executive Magazine Fall 2014
• MBAA Participates in Girls on the Run Shoe Drive & GreenFest 2014
• Alumni Spotlight
• Evisor Mentor Program
• College of Business Hosts Members of Ghana Parliament’s Finance Committee
• Retail Students Travel to Shop.org Summit in Seattle
• 19th Annual Executive-in-Residence Lecture
• TAG Savannah Speaker Series On Campus
• Georgia Southern City Campus Plans BIG Maker Day

A Linear Review Of The Great Recession's Impact On Tourism Behavior, H. Leslie Furr

Department of Management Faculty Publications

The Labor Department’s 2012 consumer spending report highlighted the format taken by recent recession during the alteration of conventional tourism consumer spending habits. Consumer expenditure data concerning the transformation of travelers’ dining choices during the recession also disclosed that these new dining preferences persisted for years into the recovery period. In fact, the recorded decrease in food expenditures, from December 2007 to June 2009, was the largest inflationadjusted amount ever recorded by the Bureau of Labor Statistics (BLS). The increase in unemployment to 9.3% in 2009, another recessionary change factor, reduced travel consumers’ spending levels for other travel attributes other …

Generalizability Revisited: Comparing Undergraduate Business Students To Credit Union Managers, Michael P. Mcdonald, Darrell Parker, John Leaptrott, Sara J. Grimes

Department of Management Faculty Publications

This paper looks at the use of college students in survey research. Specifically examined is the use of undergraduate business school students to generalize to adult populations of practicing managers. Some studies suggest that such generalizations are valid, while others argue that generalizations need to be undertaken with caution. The differences between particularistic research and universalistic research are discussed. The findings from a study of 69 undergraduate business majors and 67 practicing credit union managers are presented. In summary, the current study finds that the two groups are very different in terms of two well researched personality constructs: locus of …

Taking Flight – September 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Paint the Town Blue
• Alumni Spotlight – Franklin Dismuke
• College of Business Tailgates
• School of Accountancy Hosts 2014 Meet the Firms
• Georgia Southern University College of Business to Host Eagle Executive Exchange Events
• TAG – Town Hall Meeting in Savannah
• A Day for Southern: Another Record Breaking Year
• College of Business Among Newsweek 12 Top Business Schools 2014
• Get Social with the College of Business

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Annual Compliance Training
• Legal Affairs Boot Camp
• Workplace Safety Workshop
• Personnel Action Form Training
• ADP Training
• Eagle Experience
• Stress Management
• Benefits and Wellness Fair
• Open Enrollment Dates
• Important Notice
• Are We There Yet?
• Student Employment Job Fair Successful
• Student Employment Fashion Show
• Wellness
• Staff Council
• HR Directory

Taking Flight – August 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Lee Huggins
• A Day for Southern
• Eagle Executive Exchange Events
• Our House is Tobacco-Free

Comparing And Contrasting The Us And German Banking System With Emphasis On The Financial Crisis In 2008, Sarah K. Gleissle

Honors College Theses

This thesis will compare and contrast the Financial Systems of the United States and Germany, the structure, institutions and regulations. Furthermore, we investigated the impacts that the Financial Crisis in 2008 had on Financial Systems, the outcomes and effects. First, we looked at both Systems and the structures more closely, and compared them to each other. Next we looked at the regulations and regulatory agencies in both countries and the work they do. We realized that the different competitive natures the banking systems are under influence their businesses and business decisions.

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Cutting Through the Red Tape Series
• Eagle Experience
• Personnel Action Form Training
• Legal Affairs Boot Camp
• Management Training Series
• ADP Training
• Stress Management
• Compensation & Classification
• PeopleAdmin 7: A New Frontier
• Fall Student Employment Job Fair
• Changes in the New PeopleAdmin
• PeopleAdmin FAQ's
• Choosing You Retirement Plan
• Records & Compliance Tips/ Pointers/ Reminders
• New Faculty Onboarding
• Case for Experiential Learning
• Recruiting Hard to Fill Positions
• Wellness
• Staff Council

Investigating The Nba Servicescape: Fan Involvement, Team Loyalty, Perceptions Of Atmospheric Music And Emotional Responses, Crystal Southall, Richard Southall

Journal of Applied Marketing Theory

Within the domain of entertainment and leisure services, sport is a unique experiential service-product. Further, sport consumer behavior has changed dramatically, as advances in technology have decreased barriers to and increased the scope of sport consumption. Sport consumers can now watch live, delayed, or recorded sport events when and where they choose. Therefore, sport organizations must focus on sustainability through the creation of a competitive advantage in the staging of live sport events. Given that the NBA product is consumed within an increasingly stimulating consumptive landscape (Andrews, 2006), this study sought to examine the relationship between NBA fans’ involvement, home-team …

Taking Flight – July 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• SBDC Helps Vidalia-Area Small Businesses Leverage Marketing Technology
• Alumni Spotlight: 1st Lieutenant Andrew Southerland
• Five Tips for Developing Effective Copy for Your Website
• College of Business SHRM Student Chapter Wins Award
• A Day for Southern
• Faculty/Staff News

Acquiring And Maintaining Premium Seat Customers In The “Big Four” Leagues, Peter J. Titlebaum, Ronald Dick, Kim Feldmann, Robert Davis

Journal of Applied Marketing Theory

The sports industry in the United States will bring in an estimated $400 to $425 billion in 2011 (Plunkett Research, Ltd, 2011). Of the overall revenue, $10 billion is derived from premium seating. Unlike general admission and television revenue, income from premium seats is not usually shared with other teams in the league (Miller & Washington, 2010). Premium seating revenue makes a significant contribution to the overall revenue stream of sports organizations. In the 2010-2011 seasons, there were a total of 12,527 luxury suites across all the professional sports venues within the National Football League (NFL), National Basketball Association (NBA), …

The Effect Of Antecedent Mood On Customer Loyalty Intentions: A Mood By Gender Interaction, Michael L. Thomas, Lindsay Levine, Linda Mullen

Journal of Applied Marketing Theory

This study suggests that induced antecedent moods may, in a systematic manner, influence subsequent levels of loyalty intention within consumer scenarios. Furthermore, this research finds that there exists differential responses to induced mood states by gender, which fall in line with research on the underlying gender differences in cognitive processing, levels of risk aversion, motivation, and the experience of emotion while shopping. Past studies in this area have shown only a mild connection between induced antecedent mood state and loyalty intentions, which may be due in part to the issue of an emotion by gender interaction. This paper reinforces previous …

Real Smiles Vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors, Anita Whiting

Journal of Applied Marketing Theory

This study investigates how emotional labor impacts service behaviors. Unlike previous research which focuses predominantly on the customer’s experience during a service encounter, this paper focuses on service employees and their performance during the service encounter. In particular, this study looks at how the emotional labor strategies of surface acting and deep acting impact customer service, job performance, and job satisfaction. The results from the SEMPLS analyses show that (1) surface acting has a negative impact on customer service and job satisfaction and (2) deep acting has a positive impact on customer service, job performance, and job satisfaction. Overall, the …

Online Teaching And Learning Project Management, Manouchehr Tabatabaei

Department of Enterprise Systems and Analytics Faculty Publications

The number of project management courses in institutions of higher education is increasing to meet the high demand of effective project managers in organizations. Many institutions offer graduate degrees and certificates in project management. Therefore, more online courses in project management are offered in addition to the traditional mode of classroom setting. The purpose of this research is to present the challenges associated with teaching an online project management course, and discuss approaches to enhance learning. The need for a methodology is discussed and components of this methodology are identified for designing and delivering an effective online project management course. …

Taking Flight – June 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Stephen Bruce
• Business After Hours @ Georgia Southern University City Campus
• The City of Hinesville Partners with BBRED
• LaunchSAVANNAH Celebration
• Savannah Chamber Small Business Council SMART Luncheon
• Renew Merchandise, Georgia Southern University Partner to Create Cutting Edge Apparel From Recycled Bottles
• Georgia Southern University College of Business Hosted 21st Annual Golf Tournament
• Senior Accounting Student Earns Prestigious International Scholarship
• Continuing Education @ Georgia Southern

Smarter Teamwork: System For Management, Assessment, Research, Training, Education, And Remediation For Teamwork, Matthew W. Ohland, Richard A. Layton, Daniel Michael Ferguson, Misty L. Loughry, Hal R. Pomeranz

Department of Management Faculty Publications

The rapid adoption of Team-Maker and the Comprehensive Assessment of Team Member Effectiveness (CATME), tools for team formation and peer evaluation, make it possible to extend their success to have a significant impact on the development of team skills in higher education. The web-based systems are used by over 700 faculty at over 200 institutions internationally.

This paper and its accompanying poster will describe strategies for broadening the scope of those tools into a complete system for the management of teamwork in undergraduate education. The System for the Management, Assessment, Research, Training, Education, and Remediation of Teamwork (SMARTER Teamwork) has …

Taking Flight – May 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Melissa Woodard
• Georgia Southern University Spring 2014 Graduation Speakers
• Logistics Case Competition
• 24th Annual Accounting Day Celebrated
• MBA Marketing Class Visits Byrd Cookie Company
• Lee, Hill & Johnston Insurers Recognized by AutoOwners as 2nd Highest Producer in Georgia
• Senior Social – Eagle Executive Society
• College of Business Student Team Makes Pitch at TiE Atlanta’s University Business Plan Competition
• Georgia Southern University Co-Hosted Fraud & Forensic Accounting Education Conference
• About PKM
• The First 500 Alumni Network
• The First 500 Scholarship: The Road to $100,000

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Employee Engagement
• Personnel Action Form Training
• Management Training Series
• Eagle Experience
• Train-the-Trainer
• Classifying Compensation
• Cutting Through the Red Tape Series
• Tuition Assistance Program Deadlines
• Student Employment Week 2014
• Affordable Care Act
• Student Employee Of the Month
• EagleTemps
• Interviewing Mistakes to Avoid
• Workforce Planning
• Disney World
• MyHealth Coach
• Wellness

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly

Honors College Theses

The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …

Taking Flight – April 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Travis and Sharon Hester
• Georgia Southern College of Business Hosted International Visitors during the Savannah Council on World Affairs
• Georgia Southern City Campus Hosted Entrepreneur Guest Speaker Hannah Davis of BANGS Shoes
• Logistics Roundtable
• College of Business Scholarship Awards Luncheon
• Georgia Southern Hosts Consul of Belgium During Economic Development Tour
• 8th Annual Georgia Southeastern Regional Community Bank Symposium hosted by the Center for Excellence in Financial Services
• College of Business Says Farewell to Retirees
• Business at the Ballpark: College of Business Baseball Game Day
• The Georgia Southern College of Business Advanced Sales Team Competes …

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Performance Evaluations
• Training Opportunities
• Class & Comp Updates
• Retirees Recognition Ceremony
• Personnel Action Form & PPGRA Training
• Summer Student Employment Job Fair
• Interviewing Student Employees
• Student Employment Week
• Elements of the Job Posting
• Who's Next In Line? Succession Planning
• Congratulations!
• Eagle Perks
• Staff Council Newsletter