Business Commons^™

The Impact Of Sound Systems On Customer Experience, Jonathan Alonso

ICHRIE Research Reports

Sound systems have a profound impact on customer experiences, shaping perceptions, managing noise pollution, and enhancing a business's brand image. This document provides an in-depth exploration of the factors involved in designing, integrating, and programming commercial audio-visual (AV) systems. The process entails understanding the unique needs of a business, assessing the physical environment, and selecting the most suitable audio and visual solutions, followed by careful integration and programming for an optimal user experience. A critical aspect of AV system design is zoning, which allows for tailored auditory experiences in different areas within a venue. While the initial investment in a …