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Full-Text Articles in Business

Impacts Of Chronic Diseases On Gender, Race, And Ethnicity., Mansi Gandi, Naga Sai Sandeep Chowdary Guntupalli, Srinithya Varma Kakarlapudi Jun 2021

Impacts Of Chronic Diseases On Gender, Race, And Ethnicity., Mansi Gandi, Naga Sai Sandeep Chowdary Guntupalli, Srinithya Varma Kakarlapudi

School of Professional Studies

Impacts of Chronic diseases on gender, race, and ethnicity.


Capstone Case Study Guide Mapfre, Apoorva Arbooj, Ahamad Waqas, K C Prabhat, Manju Jayam, Rashmi Sakleshpur Rajashekar Jun 2021

Capstone Case Study Guide Mapfre, Apoorva Arbooj, Ahamad Waqas, K C Prabhat, Manju Jayam, Rashmi Sakleshpur Rajashekar

School of Professional Studies

Mapfre is a Top-Notch insurer and a competitive and fast-evolving insurance company. Clark team will help Mapfre to organize to secure systems availability and resilience to support the business process. Assist and recommend the IT team for further analysis and identify data, trends, and patterns and come up with to improve the services


Business Plan And Analysis For Uplifting Small Business (Sb), Prexa Dedhia, Sivarubiny Shanmuganathan, William Livis Jun 2021

Business Plan And Analysis For Uplifting Small Business (Sb), Prexa Dedhia, Sivarubiny Shanmuganathan, William Livis

School of Professional Studies

A business plan plays a vital responsibility in the Company's well-being due to the high impact on profitability, stability, and situation in the market. A robust and detailed plan provides a clear road map for the future, forces us to deliberate through the validity of a business idea, and can better understand the business's financial data and the competition (Ashe-Edmunds, 2016). This project develops a business plan for Ruby Enterprise LLC for launching their first product Amma Genie, which supports small businesses and links consumers to purchase products from their local stores. As businesses move towards data and AI, the …


How Social Media And Embedded Recommender Algorithm Fostered Political Issues, Yan Shi Jun 2021

How Social Media And Embedded Recommender Algorithm Fostered Political Issues, Yan Shi

School of Professional Studies

Social media plays a significant role in social communication and interaction, connecting people from different continents and facilitating information flaws worldwide. Meanwhile, along with the evolution of embedded recommender algorithms that clustering people with similar demographic features, social media has become the most important means of communication for modern society. However, the prosper of interconnecting platforms also have potential flows alongside. One of the major issues is the unexpected political consequence. This paper delivers the first comprehensive analysis of the political impacts posed by social media and embedded recommending algorithms. The article identifies three major political concerns through literature review, …


A Gateway To Economic Success, Nathan R. Boudreau May 2021

A Gateway To Economic Success, Nathan R. Boudreau

School of Professional Studies

The Commonwealth of Massachusetts is a leader in the United States, a gleaming example of the American dream and the way life should be. We are always at the forefront of world-class innovation, house arts and culture that rival some of the best cities in the world, and have high-class educational institutes rivaled by almost no other region. Massachusetts leads the way when it comes to progressive ideals that provide for the less fortunate and ensure equality for all while keeping taxes reasonable, unemployment down, and living wage jobs readily available. With all that said, I began to ponder why …


Broadband In Rhode Island, Deborah Ruggiero May 2021

Broadband In Rhode Island, Deborah Ruggiero

School of Professional Studies

Broadband is the 21st century fiber-optic highway in our technology and information economy. The need for high-speed fiber-optic connectivity is critical for economic development, education, business, e-learning, and telehealth


A Comparison Of Community Development Corporations (Cdcs) In Worcester, Massachusetts, Benjamin L. Gessel May 2021

A Comparison Of Community Development Corporations (Cdcs) In Worcester, Massachusetts, Benjamin L. Gessel

School of Professional Studies

This paper examines the factors that influence the effectiveness of two community development corporations (CDCs) in Worcester, Massachusetts. The Main South CDC is more community-oriented and has a comprehensive approach to improving its neighborhood. Worcester Community Housing Resources (WCHR) has a narrower approach that is limited to developing and financing affordable homes. The paper investigates the success of these two organizations on factors widely considered important for CDCs, including their ability to provide affordable housing, the extent of services they offer, their level of community control, and their financial security


Group Living Environment Responses To Pandemic: A Case Study Of Advocates, And The Covid-19 Crises, Nicole K. Atchue May 2021

Group Living Environment Responses To Pandemic: A Case Study Of Advocates, And The Covid-19 Crises, Nicole K. Atchue

School of Professional Studies

The literature will take a deeper look in the personal lives of developmentally disabled members and their staff who experienced COVID-19 pandemic in a group living environments. The holistic approach of understanding will navigate the history of care and the level care needed as well as external factors that played a larger role in explanation for the support provided.


Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah May 2021

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …


Pernet Family Health Service, Inc.: Organizational Restructuring & Change Management Best Practices, Carly Massino May 2021

Pernet Family Health Service, Inc.: Organizational Restructuring & Change Management Best Practices, Carly Massino

School of Professional Studies

Research exhibits that between 70-75% of change initiatives fail and a major contributor to this trend is employee resistance. Although change can bring exciting growth and innovation, it can cause employees heightened stress and worsened physical and mental health outcomes. These effects are often amplified when organizations enact multiple change initiatives at once. These worsened outcomes are often a result of feelings of distress, anxiety, powerlessness, and apprehension and unknowns such as how one’s position will be affected, how operations will change, or how one fits into the change. This topic is incredibly relevant for Pernet Family Health Service, Inc., …


The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon May 2021

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …


Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu May 2021

Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu

School of Professional Studies

Originally designed for social networking and interactions, social media has gained precedence in business and organizational operations. Politics which has had a long relationship with the media has seen some changes in its campaign and communication due to the evolution of the media. Social media has proven to be an effective strategy in political communication and campaign. Given its numerous features such as the like button, live videos, content sharing, comment option, photo sharing, status update, tags, amongst others it has enabled the dialogue between political stakeholders. Furthermore, social media impacts elections and democratic discourse with its dialogic feature which …


Sports Data Analysis – Application Of Sports Data In Athletics, Zhong Zhuang May 2021

Sports Data Analysis – Application Of Sports Data In Athletics, Zhong Zhuang

School of Professional Studies

No abstract provided.


Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino May 2021

Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino

School of Professional Studies

This paper analyzes the crisis response strategies of Major League Baseball (MLB) during the following events: the steroids scandal, the Houston Astros cheating scandal, and the coronavirus (COVID-19) pandemic. The hypothesis tested is as follows: MLB’s crisis response strategies are ineffective, as they are directly related to the league’s poor image in the public eye. Research includes a review of academic literature explaining crisis communication theories, as well as the relationship between crisis communication and public relations (PR). The paper concludes with recommendations for how the league can improve its crisis communication and crisis response strategies in the future to …


An Analysis Of The Applications Of Technology To Health Care Within The Caribbean And Latin America, Chineme Ezema May 2021

An Analysis Of The Applications Of Technology To Health Care Within The Caribbean And Latin America, Chineme Ezema

School of Professional Studies

This project aims to investigate and document the evolution of health technology applications and uses within the regions of Latin America and the Caribbean. Originally inspired by the Cayman Islands’ thus far successful handling of the Coronavirus pandemic, I was eager to explore how the applications of technology to the field of healthcare have existed within the region currently and over time. With this foundation, I then explored the regions’ trajectory in terms of technological growth and what the future may hold for these countries and communities.


Examlning The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett May 2021

Examlning The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett

School of Professional Studies

This paper evaluates how effective influencer marketing is across the two most popular influencer platforms, YouTube and Instagram. This paper uses a case study approach to analyze popular brands that use influencer marketing on both platforms to determine which platform is more successful at engaging and reaching audiences from influencers. The brands analyzed for case studies are food delivery service HelloFresh and haircare brand Function of Beauty. Both brands use influencer marketing on Instagram and YouTube. The HelloFresh case study analyzes sponsored content from YouTube creator Jacksfilms and Instagram influencer Marisa Hen. The Function of Beauty case study analyzes sponsored …


Moving From Shelter To A Housing First Reponse, Robyn Kennedy May 2021

Moving From Shelter To A Housing First Reponse, Robyn Kennedy

School of Professional Studies

Massachusetts is a right to shelter state for families who experience homelessness. Based on decisions made several decades ago, the state assigned the response to families who experience homelessness to the Department of Welfare (now the Department of Transitional Assistance) and a shelter, rather than a housing response was adopted. Following national best practice, the state has decided to transition the system to a Housing First response. Through this research, I will be evaluating the trends in the industry and assessing what Massachusetts needs to do to achieve a Housing First approach to serving families who are experiencing homelessness. Unless …


Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie May 2021

Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie

School of Professional Studies

In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …


Employee Retention Rate, Lila Sorenson May 2021

Employee Retention Rate, Lila Sorenson

School of Professional Studies

This paper addresses the following problem regarding low employee retention rates in non-profit mental health organizations, specifically at NFI. The problem at hand is that majority of staff at NFI have an average length of stay of one year or less. The purpose of this paper is to address the current problem and hypothesize factors that could impact the low retention rates. Additionally, the purpose of the paper is to brainstorm potential solutions regarding the low retention rates and suggestions of how to implement the solutions. The documents contained in this paper include data analysis of employee average length of …


The Human Services Workforce Crisis: Moving Forward With Intention In Massachusetts, Suzanne Gray Henderson May 2021

The Human Services Workforce Crisis: Moving Forward With Intention In Massachusetts, Suzanne Gray Henderson

School of Professional Studies

The human services field is growing rapidly in Massachusetts as it is across the country, and the Commonwealth does not have enough qualified staff to fill vacancies. The workforce shortage has risen to crisis levels due to high turnover, insufficient training, low wages, and a lack of recognition and appreciation for direct support professionals. The individuals receiving services in Massachusetts deserve quality and stability. The state budget – strained by inefficient service models and reactive fixes – also demands systemic change. The human services workforce crisis impacts a variety of stakeholders. Individuals served are directly affected, as are the direct …


Neural Network With Nlp, Harshita Sharma, Tinkle Jain May 2021

Neural Network With Nlp, Harshita Sharma, Tinkle Jain

School of Professional Studies

This thesis is about neural networks and how their algorithmic systems work. Neural networks are well-suited to aiding people with complex challenges in real-world situations. Thesis topics include nonlinear and complicated interactions between inputs and outputs, as well as making inferences, discovering hidden links, patterns, and predictions, and modeling highly volatile data and variations to forecast uncommon events. Neural networks have the potential to help people make better decisions. NLP is a technique for analyzing, interpreting, and comprehending large amounts of text. We can no longer evaluate the text using traditional approaches due to the massive volumes of text data …


A Comprehensive Analysis Of Food Insecurity And Solutions In Worcester, Massachusetts, David Sullivan May 2021

A Comprehensive Analysis Of Food Insecurity And Solutions In Worcester, Massachusetts, David Sullivan

School of Professional Studies

Worcester, Massachusetts is a postindustrial city with high levels of potential that faces the persistent obstacle of food insecurity for its low-income and ethnic minority communities. This research thesis examines food insecurity in general and explores data and trends in Worcester, then combines this with conceptual frameworks which explain how socioeconomic factors play into food security. It also explains the systemic inequalities present as a result of food insecurity and critiques academic assumptions surrounding food insecurity. One of these assumptions is that food deserts on their own can explain food insecurity in Worcester and elsewhere, though it has been found …


Consequences Of Moral Transgressions: How Regulatory Focus Orientation Motivates Or Hinders Moral Decoupling, Kirsten Cowan, Atefeh Yazdanparast Jan 2021

Consequences Of Moral Transgressions: How Regulatory Focus Orientation Motivates Or Hinders Moral Decoupling, Kirsten Cowan, Atefeh Yazdanparast

School of Management

How can firms mitigate the impact of moral violations on consumer evaluations? This question has pervaded the business ethics literature. Though prior research has identified decoupling as a moral reasoning strategy where consumers separate moral judgments from evaluations (avoiding moral compromise and dissonance), it is unclear what motivates individuals to decouple. It is the objective of this research to explore regulatory focus theory (i.e., a framework examining consumer mindsets as prevention or promotion orientated) as a motivating factor for moral decoupling. Three experiments are undertaken. Study one demonstrates that with a prevention mindset (e.g., analytical thinking) as opposed to promotion …