Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Introduction To “Ict4d: Icts And Sustainable Development” Minitrack, Mathias Hatakka, Devinder Thapa, Jing Zhang
Introduction To “Ict4d: Icts And Sustainable Development” Minitrack, Mathias Hatakka, Devinder Thapa, Jing Zhang
School of Business
No abstract provided.
Advertising And Pseudo-Culture: An Analysis Of The Changing Portrayal Of Women In Print Advertisements, Atefeh Yazdanparast, Iman Naderi, Nancy Spears, Robert O. Fabrize
Advertising And Pseudo-Culture: An Analysis Of The Changing Portrayal Of Women In Print Advertisements, Atefeh Yazdanparast, Iman Naderi, Nancy Spears, Robert O. Fabrize
School of Business
This study investigates the use of mass media, specifically advertising, in cultural transformation projects to weaken cultures and replace them with a crafted pseudo-culture. We rely on Adorno’s theory of pseudo-culture to examine how political ideologies shape cultural transformation using mass-mediated ad images. Following a content analysis and a semiotic analysis of print advertisements over a period of 48 years, we identify five major themes underlying pseudo-culture formation and the advertising strategies implemented to support these themes. This work also identifies four major tools used in pseudo-culture formation and demonstrates how pseudo-cultures may be formed, promoted, and abolished.
The available …
Understanding The Intention To Trust Product Information And Certifications To Promote Sustainable Consumption: Applying The Theory Of Planned Behavior, Djoko Sayogo, Jing Zhang, Sergio Picazo-Vela, Babak Bahaddin, Luis Luna-Reyes
Understanding The Intention To Trust Product Information And Certifications To Promote Sustainable Consumption: Applying The Theory Of Planned Behavior, Djoko Sayogo, Jing Zhang, Sergio Picazo-Vela, Babak Bahaddin, Luis Luna-Reyes
School of Business
This paper explores consumers trust in sustainable product and certification information included in the product’s package and label by using Azjen’s theory of planned behavior as a framework. We used 327 observations collected from an international survey distributed to students in the U.S., Mexico and Indonesia as proxy of consumers’ view. Our results demonstrate that the consumer’s general predisposition toward trust, social normative pressure, and the presence of factors that facilitate consumer’s perceptions to perform trust behavior significantly increase the consumer’s intention to trust sustainable product and certification information. Although we found some country variations in terms of the propensity …