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Full-Text Articles in Business

Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe Dec 2015

Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe

Capstones

Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-­‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-­‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve …


The Sixty-Six Percent, Natalie Abruzzo Dec 2015

The Sixty-Six Percent, Natalie Abruzzo

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The Sixty-Six Percent represent the percentage of women in the U.S. who are overweight. They are regarded as full-figured or “plus” size in the world of women’s apparel. Even though more than half of American women wear a “plus” size - size 14 and up - designs for these women account for a fraction of women’s apparel - Only 37% of women's wear is plus-size.

The Sixty-Six Percent is coming at an important time in a broader conversation about de-stigmatizing what it means to be a plus-size woman in America. Fat shaming has become taboo and mainstream media as well …


Startup Elsewhere, Michaela Ross Dec 2015

Startup Elsewhere, Michaela Ross

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Immigrants have made outsized contributions to American innovation and entrepreneurship, but the headwinds they face in the U.S. are now driving them to return to their native countries to startup their tech companies.

U.S. immigrants make up only 13% of the country’s overall population, but they have filed over a quarter of the country’s global patent applications, won a third of America’s Nobel prizes in the sciences in the last hundred years and make up over half of all computer science Ph.D. students in U.S. universities. Immigrants also build businesses at twice the rate of native-born Americans, and over the …


The Fate Of $15, John S. Spina Dec 2015

The Fate Of $15, John S. Spina

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The Fight for $15 is reinvigorating the labor moment in ways people never thought possible. In just over three years it spanned the nation and won increased minimum wages in major cites across the country. Governor Cuomo now prepares to pass the nation's first state wide $15 minimum wage in New York, but not without strong opposition.


Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana Dec 2015

Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana

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Over the past two years, the world has changed its perception of daily fantasy sports. FanDuel and DraftKings have taken the world by storm, making huge profits off even the casual fans desire to win money everyday, instead of just once at the end of a season. Lawmakers have noticed and are eager to regulate the business or ban it altogether, as seen in New York. What was once a weekend hobby is now a multi-billion dollar business. A business lawmakers say is just another form of gambling and doesn't require skill.


In The Race To Reach New Wine Drinkers Old World Taste Is Losing Out, Lillian Knoepp Dec 2015

In The Race To Reach New Wine Drinkers Old World Taste Is Losing Out, Lillian Knoepp

Capstones

But this old world is losing its grip on the wine industry. French wine production and consumption are falling while the New World of wine is gaining ground in both areas. Experts say that new wine making techniques and higher consumption in New World markets like the United States have changed the French wine industry.

For the French, more than just their wine industry is at stake. For many, the loss of French wine is a loss of French identity.

“They can't choose between the two. Because French people - we are wine and cheese - we are everything,” said …