Business Commons^™

Plan C: The Full-Time Employee And Part-Time Entrepreneur, Erin Albert

Butler University Books

Once upon a time in America, the world of work was simpler. We were told to go for Plan A: Go to a great college, since your parents probably didn't get the chance. Then go to a professional school--medical, dental, law, you pick it. Then graduate, and get the very best ‘professional' job you can. Work your dupa off. Work 60 hours a week. Give 150%, even though you don't own anything. Become an employee! However, you're expendable. And...you're laid off.

Then we could try Plan B: Go through twelve stages of losing job. Declare that you'll chuck it all …

Consumer Choice Tactics For Common, Repeat Purchase Products: Using Tissues And Deodorant To Predict And Understand Consumer Behavior, Alicia Elizabeth Dixon

Undergraduate Honors Thesis Collection

Currently there is limited research on the consumer decision-making process for low involvement products. The purpose of my study was to better understand the consumer decision-making process for common, repeat purchase products. Specifically, I was looking at how gender and generational differences impacted the decision-making process when purchasing two low-involvement products, tissues and deodorant. One hundred and ten students, staff and faculty were asked to look at a constructed store aisle and purchase both a box of tissues and stick of deodorant and complete a questionnaire responding to questions regarding their decision choice. The questiOl1J1ai re collected information regarding six …

Single. Women. Entrepreneurs., Erin Albert

Butler University Books

The number of unmarried adult women actually outnumbers the number or married women for the first time in US history, according to the Population Reference Bureau, in October, 2010. Women are now earning more, going to college and graduate schools more, and finding ways to become more indepedent. Also, according to the Kauffman Foundation, single, divorced and widowed women start more businesses as entrepreneurs than men in their respective categories. This book interviews 30 single women entrepreneurs throughout the US to discern why they started thier original businesses, what the perceived advantages and disadvantages are for the single woman entrepreneur, …

The Effect Of Virtuality On Individual Network Centrality And Performance In On-Going, Distributed Teams, Priscilla Arling, Mani Subramani

Scholarship and Professional Work - Business

For distributed teams to succeed, individuals must interact successfully within team social networks. To understand individual performance in distributed teams, we consider a multi-dimensional view of individual virtuality and its relationship with centrality in the team’s face-to-face network and ICT network. We leverage social network theory and hierarchically analyze data from 254 individuals in 18 teams. We find that members with higher dispersion are less central in the face-to-face network while those with higher ICT use are more central in the ICT network. Centrality in the ICT network, but not centrality in the face-to-face network, is positively related to performance. …

Boundary Work: An Interpretive Ethnographic Perspective On Negotiating And Leveraging Cross-Cultural Identity, Noriko Yagi, Jill Kleinberg

Scholarship and Professional Work - Business

The complexity of global organizations highlights the importance of members’ ability to span diverse boundaries that may be defined by organization structures, national borders, and/or a variety of cultures associated with organization, nation-based societal and work cultures, industries, and/or professions. Based on ethnographic research in a Japan–US binational firm, the paper describes and analyzes the boundary role performance of the firm's Japanese members. It contributes toward theory on boundary spanning by introducing a “cultural identity negotiation” conceptual framework. We show boundary spanning as a process shaped through the interplay of the contextual issues that make a boundary problematic; an individual's …

Course-Integrated Information Literacy Instruction In Introduction To Accounting, Anne Kelly, Teresa Williams, Brad Matthies, J. B. Orris

Scholarship and Professional Work

Two groups of students, enrolled in Introduction to Accounting, volunteered to participate in a pedagogical study to assess course-integrated information literacy instruction. Only one group had received information literacy instruction in an earlier business course. Academic librarians provided three instruction sessions, and students completed a semester-long case to evaluate a company as a potential investment. The results suggest that information literacy skills can be learned for application in subsequent coursework. This research also provides some evidence of significantly greater improvement in information literacy and significantly higher perceptions of course-integrated instruction benefits by students who had not received the previous instruction.

College Of Business Magazine -- Real, Summer 2011, Stephanie Judge

College of Business Magazine -- REAL

Summer 2011 issue.

Vodcast Impact On Students' Attitudes And Behavioral Intentions, Bela Florenthal, Priscilla Arling, Deborah Skinner, Kathryn King

Scholarship and Professional Work - Business

Purpose: This paper uses structural equation modeling to assess the effectiveness of Vodcasts (video podcasts) as part of a university’s communication strategy with prospective students. Design/methodology/approach: Three theoretical models were tested using a structural equation model. Findings: We find that perceived informativeness, credibility, and irritation of the advertising are directly related to the value of the Vodcast advertising. However of those three factors, only the informativeness is directly related to the intent to take further action toward enrollment. In addition, while prior work has suggested that perceived entertainment of advertising positively influences its perceived value, we find that for these …

The Challenge Of Implementing An Erp System In A Small And Medium Enterprise – A Teaching Case Of Erp Project Management, Hongjiang Xu, Patrick J. Rondeau, Sakthi Mahenthiran

Scholarship and Professional Work - Business

Enterprise Resource Planning (ERP) system implementation projects are notoriously risky. While large-scale ERP cases continue to be developed, relatively few new ERP cases have been published that further ERP implementation education in small to medium size firms. This case details the implementation of a new ERP system in a medium sized manufacturing firm. As students explore the case, they will be required to address the many ERP-related project management, procurement, human resource, and management involvement issues raised by it. This case highlights the ERP implementation problems experienced by case company in one of their two divisions. The firm is considering …

Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?, Bela Florenthal, Priscilla Arling

Scholarship and Professional Work - Business

Green products have become popular and have been targeted toward consumers who lead green lifestyles. Still, some green products are assumed to be more appealing to this group than others, sometimes based on level of involvement. This study tests a low involvement green product in terms of being appealing to consumers with green lifestyles. A theoretical model was developed and tested using a structural equation model. Results indicate that consumers with green lifestyles do value green attributes of low involvement products, in terms of consumer’s attitudes and behavioral intentions. These results imply that companies with green low involvement products should …

Off The Rack Versus Savile Row: The Value Of Custom Tailoring For Equity Investors, Steven D. Dolvin, John Gonas

Scholarship and Professional Work - Business

eparately managed accounts (SMAs) generally carry a higher fee structure than standard mutual funds, but managers tout the ability to customize accounts as being worthy of this higher cost. This customization may increase returns, or it may simply allow for more personalized tax management or control over other unique circumstances. • Very little research exists on the relative return benefit of SMAs compared with actively managed mutual funds. We fill this gap by examining firms that offer concurrently managed funds-SMAs as well as matching mutual funds run by the same manager(s) and following the same general strategy. • We find …