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Heaps Brick Oven Restaurant: Marketing Survey, Scott Greenhalgh, Jay Crum, Dailand Allen, Victor Funk
Heaps Brick Oven Restaurant: Marketing Survey, Scott Greenhalgh, Jay Crum, Dailand Allen, Victor Funk
Student Works
This is a report of the findings of the market research project performed by the market research group of Proctor and Associates for the Brick Oven restaurant. Our goal has been to develop information that accurately presents the perceptions of the customers of the Brick Oven restaurant. Prepared by Scott Greenhalgh, Jay Crum, Dailand Allen, Victor Funk, E. Scott Proctor. The population surveyed was the current customers of the Brick Oven Restaurant. The sample selected was all of the customers who dined at the restaurant during the target week of October 21 to October 26, 1985. This survey has been …
Little Giant Industries, Max Downing, Lisa Reese, Greg Rummler, Michael Ryan
Little Giant Industries, Max Downing, Lisa Reese, Greg Rummler, Michael Ryan
Student Works
This report is a compilation of the survey conducted by the B.Y.U. marketing research team of Zastowney and Associates, as outlined in the proposal approved on May 15, 1985. The purpose of this research study was to: 1. Determine students' perceptions of the Little Giant aluminum briefcase with other existing products in the marketplace; 2. Determine the student groups that would be most likely to purchase the briefcase; 3. Determine the retailing price which students would be the most willing to pay; 4. Determine what accessories students would most prefer for the briefcase. Zastowney & Associates comprised of Max Downing, …