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Articles 1 - 3 of 3
Full-Text Articles in Business
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …
“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy
“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy
Senior Projects Spring 2018
This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to …
Ernest Hemingway And Alice Walker: Branding The Great American Writer, Shari Stiell-Quashie
Ernest Hemingway And Alice Walker: Branding The Great American Writer, Shari Stiell-Quashie
Senior Projects Spring 2016
Ernest Hemingway and Alice Walker: Branding the Great American Writer discusses how Public Relations efforts have shaped the work of 20th century authors, Alice Walker and Ernest Hemingway through their respective stories The Color Purple and The Old Man and The Sea. The tactics of this field have created two of the most prominent literary figures of our time, writers who have both produced timeless works and summoned a global audience to pay close attention to their work. Understanding how this attention is garnered is vital to recognizing the way authorship is created, shaped, and consumed by the reading …