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Full-Text Articles in Business
A Rationale For Meeting Quotas Asymmetrically, J. Patrick Meister, Robert S. Main
A Rationale For Meeting Quotas Asymmetrically, J. Patrick Meister, Robert S. Main
Scholarship and Professional Work - Business
Under certain conditions, otherwise identical, competing firms may find it jointly preferable to face differing degrees of trade barriers on individual products rather than symmetric trade barriers. The key is the ability to reduce marginal production cost via research and development. The economic significance of this insight is that there could be a role for a market for quota allotments. This insight also has applications to Voluntary Export Restraints in which a priori symmetric, restricted firms may prefer to have individual production levels allocated asymmetrically. This indicates the need for detailed studies of how quotas are met by individual firms. …
The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong
The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong
Undergraduate Honors Thesis Collection
One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …