Business Commons^™

Vol. 3, Iss. 1, Semester 2, 2024, Janell Gamboa

Thrive

No abstract provided.

Vol. 13, Issue 2

Library Newsletter (2009-present)

^{This Fall Issue is all about the NEW at Krupp Library!}

New Counseling Services Exhibit- 1

Meet our New Librarian - 2

New Vending Machine - 2

Baking Yesteryear Review New Book - 3

Historical Documents made New again - 4

New Graphic Novels Section - 5

Bryant University Day Of Understanding, Equity In Action, Office Of Institutional Diversity, Equity, Inclusion, And Belonging

Day of Understanding Programs

No abstract provided.

Understanding The Business Model Of Content Creation, Taylor Vahey

Honors Projects in Communication

Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …

The Role Of Legal Studies In Undergraduate Business Curricula And Its Impact On Students' Problem-Solving Skills, Olivia Martucci

Honors Projects in History and Social Sciences

Although the presence of legal studies within undergraduate business curricula is continuously growing, there seems to be a lack of understanding and appreciation for the value that legal studies coursework brings to undergraduate business education. This research aims to determine whether legal studies courses provide undergraduate business students with transferrable non-legal skills, such as problem-solving skills. The goal of this research is to explore the importance of legal studies in undergraduate business curricula by trying to determine if it provides students with valuable skills that can be utilized across disciplines. The methodology of this research is a posttest-only control group …

Vol. 2, Issue 2, Fire & Ice, Joseph Leszczynski

Thrive

No abstract provided.

Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin

Honors Projects in Communication

In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …

Bryant University Day Of Understanding, Building Community, Office Of Institutional, Diversity, Equity, And Inclusion

Day of Understanding Programs

No abstract provided.

Vol. 2, Iss. 1, Thriving Athletes, Joey Leszczynski

Thrive

No abstract provided.

Financial Literacy And Investing Habits Of Generation Z As It Pertains To Financial Marketing, Meghan Mazzatto

Honors Projects in Marketing

As technology boomed at the end of the 20th Century and into the 21st Century, the methods young adults use to manage their finances have also evolved. Between moving financial investing and banking to the internet, robo-advising apps, college debt, and the generational reaction to the 2008 Financial Crisis, the world of investing has taken a drastic turn when it comes to young investors. The purpose of this study is to examine the financial habits of Generation Z in order for financial planning companies to better market to the upcoming Generation Z. A survey was used for this study to …

Young Adults And Money: The Covid-19 Pandemic, Michael Mariano

Honors Projects in Finance

This study looks to explore the relationship between the effects of the COVID-19 pandemic on the economy and young investors. More specifically, this research looks to answer the question: how have young adults, ages 18-25, responded to the economic distress caused by the COVID-19 pandemic with their investing decisions? Through analyzing a sample of young adults, ages 18-25, this study will develop a deeper and broader perspective on the unique impact that the COVID-19 pandemic has had on the investing decisions of young adults. Using a mix of literary studies on similar historical events and a sample study of young …

Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins

Honors Projects in Marketing

This study explores the implications of fitness apparel marketing on consumer self-esteem, attitude towards brands and ads, and purchase intention. Furthermore, this study explores the relationship between a diverse, inclusive (body size and ethnicity) model and consumer attitudes. Female participants were recruited to share their feelings towards their own personal body satisfaction, how they perceive advertisements, how they feel about the brand based on the advertisement that they view, and their intentions to buy the product. The study found that while the original hypotheses were not statistically significant, that there was a positive correlation of customers being more likely to …

The Impact Of Female Leadership On Lgbtq-Supportive Policies, Samantha Bove

Honors Projects in Finance

In the past two decades, gender inequality in c-suites has received a large amount of attention. Thus, the number of women in top management roles has increased substantially. However, the corporate sector has also neglected other marginalized groups, specifically, members of the LGBTQ community. These individuals are important employees and previous literature has established the benefits, both financial and otherwise, that the presence of LGBTQ supportive policies have on American corporations. In this paper, I examine if the presence of women CEOs influences the LGBTQ policies that are implemented in that firm. This will be analyzed using an OLS regression …

The Stereotypical Perception Of A Spokesperson In A Sports Advertisement, Trinity Lennon

Honors Projects in Marketing

This study examines the gender role of a spokesperson and a type of sports in the "Match-Up Hypothesis." Two studies were conducted to test the effectiveness of sports advertisements for a gym membership: in a 2x2x2 experiment, the gender of the spokesperson, a type of sports, and the gender of the consumer are manipulated. Results indicated that females have a higher expectation of improvement when the gender of the endorser does not match the sport (Breaking the Glass Ceiling Effect). In contrast, males have a higher expectation of improvement when the gender matches the sport.

Corporate Social Responsibility Within The American Craft Beer Industry: Environmental Sustainability And Community Engagement, Bradley Demild

Honors Projects in Management

Craft brewing and craft beer is emerging as an established business in the United States, with many states housing established regional breweries. As the United States looks to implement environmentally friendly practices in business operations, the goal of this report is to analyze the respective steps taken by the craft beer industry to achieve sustainability. Looking into environmental sustainability and community efforts holistically, the corporate social responsibly (CSR) practices of certified independent, craft brewers who are members of the Brewers Association of various sizes, lends insights into the current state of the industry. A combination of educational materials provided by …

Footballer Valuations: Valuing World-Class Football Players Against Transfer Fees, Louis Diblasi

Honors Projects in Economics

This paper aims to create a model to value European football players. It will do so by comparing a player's transfer fee and then measuring their value based on performances in the season after the transfer has occurred. The model will be applied to Europe's top five leagues: the English Premier League, Serie A, La Liga, Ligue 1, and the German Bundesliga. This study takes variables from multiple past studies to be used in the model, and adds a valuation for goalkeepers, which has never been done before. The goal of this study is to measure the variables that contribute …

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

Vol. 1, Iss. 2, Thriving Women, Joey Leszczynski

Thrive

No abstract provided.

Understanding Real Estate Market Dynamics: The Covid-19 Effect, Faith Winslow

Honors Projects in Finance

The covid-19 pandemic has led to significant shifts in consumer trends, including in the real estate market. Through multivariable regression, this study investigates how covid-19 has impacted the demand as well as pricing for houses in the United States. The findings contribute to the literature in a few major ways. First, they provide a current look at the impact of covid-19 on the housing market by analyzing monthly, state-level data from before and during the pandemic. Secondly, they provide clarity and supplement journals and research currently in the works. This is the first national study that looks at the effect …

Bryant University Day Of Understanding, Justice Begins With Us, Office Of Institutional Diversity, Equity, And Inclusion

Day of Understanding Programs

No abstract provided.

Vol. 1, Iss. 1, Semester 1, 2021, Joey Leszczynski

Thrive

No abstract provided.

Advertising In The Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion And Self-Versus-Other Benefit Appeals., Lyndsay Swanston

Honors Projects in Marketing

This study aims to analyze how consumers perceive advertisements in the volunteer tourism industry when influenced by social exclusion and benefit appeals. The authors examined feelings, attitudes, and behavioral intentions of consumers in reference to an international volunteer trip advertisement. Based on data from a sample (n=259), findings demonstrated that consumers who felt more socially excluded responded more favorably to other-benefit appeals, opposed to self-benefit appeals. An interaction effect was discovered when looking at the degree of sympathy that participants felt regarding the advertisements. Participants who were socially excluded felt more sympathetic after viewing the other-benefit appeal advertisements, whereas those …

Remittances, Ethnic Diversity, And Entrepreneurship In Developing Countries, Isil Yavuz, Berrak Bahadir

Economics Faculty Working Papers

This paper examines the moderating influence of home country ethnic diversity in the relationship between migrant remittances and new business creation in developing countries. By employing the theories of transaction cost, social network, social identity, and trust, we argue that ethnic diversity is negatively associated with new business creation; nevertheless, it strengthens the positive association between migrant remittances and new business creation in developing countries. We test our hypotheses on 64 developing countries over an 11-year period (2006-2016). This paper contributes to entrepreneurship literature by emphasizing the importance of home country ethnic diversity in channeling migrants’ remittances to new business …

The Quonset Economic Impact, Edinaldo Tebaldi

Economics Faculty Journal Articles

This report provides a data-driven and comprehensive assessment of the economic impact and tax incidence implications of economic activities at the Quonset Business Park.

Corporate Social Responsibility And Likelihood Of Financial Distress, Ying Zheng, Yong Wang, Crystal Jiang

Finance Department Faculty Journal Articles

Does doing good to society make firms less likely to have financial trouble? This paper looks at the benefit of corporate social responsibility (CSR) and examines whether firms’ CSR engagement affects their chance of falling into financial distress. After analyzing a broad U.S. database spanning 25 years from 1991 to 2015, we find that CSR engagement indeed reduces the likelihood of firms falling into financial distress, and the results are statistically robust and economically significant. Further, we find the impact of CSR on the likelihood of financial distress is more pronounced in economic downturns and for firms with high levels …

Cryptocurrencies: Applications And Investment Opportunities, A. Can Inci, Rachel Lagasse

Finance Department Faculty Journal Articles

Purpose

This study investigates the role of cryptocurrencies in enhancing the performance of portfolios constructed from traditional asset classes. Using a long sample period covering not only the large value increases but also the dramatic declines during the beginning of 2018, the purpose of this paper is to provide a more complete analysis of the dynamic nature of cryptocurrencies as individual investment opportunities, and as components of optimal portfolios.

Design/methodology/approach

The mean-variance optimization technique of Merton (1990) is applied to develop the risk and return characteristics of the efficient portfolios, along with the optimal weights of the asset class components …

What Affects Academic Performance In Bryant University Students?, Emilio Avalos

Honors Projects in Economics

Looking at a student’s Grade Point Average (GPA) has been the main way of measuring academic success for many years. Of course, GPA is not the only success measure for every person after college, but it is highly relevant. The purpose of this study is to find the strongest factors that affect the academic performance of undergraduate students in Bryant University. The main objective is to provide undergraduate students with information that will help them better understand the variables that positively or negatively affect their GPA. The data for this study was gathered by sending out a questionnaire that contained …

Hospital Cost Accounting: Saving Lives And Saving On Costs, Amanda Whitehouse

Honors Projects in Accounting

Within an industry constantly pursuing accuracy, a cost accounting system that addresses the ongoing concerns of saving money and increasing efficiency is a must. Now more than ever, hospitals require reliable information to combat the conflicting relationship between an increase in spending on new instruments and specialized staff, but a decrease in funding. This project explores potential avenues to find a successful cost accounting method using past research, analysis of hospitals’ current environments, and expert opinions from hospital and healthcare personnel. Each hospital is different based on their environment, surrounding population, type of services provided, and personal demands. This study …

Advertisements’ Perpetuation Of Rape Culture: A Look At How Images Containing Objectification And Victimization Impact Consumers, Lauren Leedberg

Honors Projects in Marketing

The research I have conducted explores connections between images shown in advertisements and the perpetuation of rape culture and gendered stereotypes in society. It was guided by the Cultivation Theory which looks at how media, such as advertisements, can shape our reality. After an extensive literature review, data was gathered via an experimental design utilizing surveys. Within these surveys, respondents were randomly shown an advertisement I created containing the variables to be tested (i.e. images with objectification and victimization). After viewing the ad, they answered questions regarding their attitude toward the brand/product depicted, purchase intentions, a rape myth acceptance scale …

Passion With Purpose A Case Study Of St. Jude Children’S Research Hospital, Allyson Favuzza

Honors Projects in Management

St. Jude Children’s Research Hospital is “leading the way the world understands, treats, and defeats childhood cancer and other life threatening diseases” (St. Jude Children’s Research Hospital). Fifty-five years ago when St. Jude opened its doors, the overall childhood cancer survival rate was 20 percent; today, the overall childhood cancer survival rate exceeds 80 percent. Through research and discovery, St. Jude has played a pivotal role in increasing this survival rate. St. Jude, a non-profit organization and hospital in Memphis, Tennessee, operates primarily through donations. St. Jude-American Lebanese Syrian Associated Charities (ALSAC) is the fundraising and awareness organization with the …