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Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau
Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau
Institute for Tourism and Recreation Research Publications
For 12 months, nonresidents were intercepted at gas stations, rest areas, and airports and completed a questionnaire about the activities they participated in while visiting Montana. Results were compared to activities promoted by CVBs and travel regions in Montana. Visitor’s primary and favorite activity were highlighted by quarter. Results showed that while scenic driving was a top activity in all four quarters (mass tourism type activity), more niche-type activities became their favorite: skiing/snowboarding, day hiking, car/RV camping, watching wildlife, fly fishing, hunting, river rafting/floating, snowmobiling, and visiting breweries. Marketing and policy suggestions were provided.
2016 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau
2016 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau
Institute for Tourism and Recreation Research Publications
A collection of 2016 full year and quarterly estimates of nonresident visitation, expenditures by nonresident travelers, and economic impact estimates, including expenditures by purpose of trip, airport of arrival, and international visitors.