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Exploring The Intention Of The South West Of Western Australian Residents To Purchase Solar Panels Using The Theory Of Planned Behaviour Approach, Greg Murray
Theses : Honours
Global warming is a concern for many people around the world (Lorenzoni, Pidgeon, 2006; Searle & Gow, 2010). The negative effect of climate change is increasingly apparent (Belluscio, 2010; Dunlop, 2010; Hirabayashi, Kanae, Emori, Oki & Kimoto, 2008; Oelemans, 1994). In response to growing public concern, governments are implementing legislation and carbon initiatives to decrease the impact of climate change (Crane, 2010; D’Souza, 2005). Although these government actions are important to implement environmental preservation among industries, this study focuses on the intentions of purchasing behaviour of the individual homeowner of the South West region of Western Australia. More specifically, the …
The More We Sell The Happier We Are: Comparison Of Responsible Alcohol Service In Trained And Untrained Establishments In Perth, Nevil Alexander
The More We Sell The Happier We Are: Comparison Of Responsible Alcohol Service In Trained And Untrained Establishments In Perth, Nevil Alexander
Theses: Doctorates and Masters
This research investigated whether training licensees and approved managers of Perth pubs and taverns resulted in more Responsible Alcohol Service (RAS). Specifically it investigated whether apparently intoxicated customers were refused service. Trained and untrained premises were compared using two methods. Quantitative data was gathered by observers posing as intoxicated customers (pseudo-drunks) while qualitative data was collected during interviews with management, staff, and patrons of trained and untrained premises. No significant difference in the service of alcohol to intoxicated patrons in trained or untrained premises was found. The interviews revealed no distinction between the attitudes and beliefs of management, staff, or …
University Preference : A Conjoint Analysis, Julia P. Turner
University Preference : A Conjoint Analysis, Julia P. Turner
Theses: Doctorates and Masters
The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …
A Consumption Value Approach To The Factors That Influence Parental Choice Of Secondary School: An Exploratory Study, Penelope J. Welsh
A Consumption Value Approach To The Factors That Influence Parental Choice Of Secondary School: An Exploratory Study, Penelope J. Welsh
Theses: Doctorates and Masters
The purpose of the present study was to identify the factors that influenced parents' choice of a secondary school for their children and, in particular, to determine, choice process. Understanding how parents choose secondary schools and what parents value should help established and new private schools develop more effective marketing strategies, including their choices of target markets and location, as well as their educational emphasis, fee structure and disciplinary policies. While a schools marketing efforts must include information about the school facilities and the implied social benefits of attending the particular school, this study found that Emotional Value, feeling good …
An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards
An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards
Theses : Honours
The market research industry, like most industries operating in a highly competitive environment, is faced with a myriad of challenges. One of the foremost challenges is to deliver sound recommendations to clientele based on quality data on the market. One factor having a bearing on data quality is the problem of interviewer bias; interviewers introducing their own source of error into the survey. This dissertation uses a mass-administered, selfreport technique in a study of the interviewing staff of four Western Australian market research firms in an attempt to investigate the factors that constitute interviewer bias. The three broad areas of …
The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby
The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby
Theses : Honours
Marketing academics and practitioners have been studying the effects of marketing orientation on the level business performance for many years. To date, there has been little effort to develop a valid measure of marketing orientation, and analyse its impact on business performance. Because of the lack of such a measure, companies possess no specific guidelines how they may become more marketing orientated. This study presents a valid measure of marketing orientation and analyses its effect on business performance. A conceptual model for marketing orientation is presented. This model comprises of four components: customer orientation; competitor orientation; interfunctional coordination; and long-term …