Business Commons^™

Tricks Of The Trade For Trade Shows (Part 1), Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Art, Advertising, And Everything Else., Maria Esparza

Undergraduate Honors Capstone Projects

I always wanted to "do" advertising ever since I was five years old. I'd sit in front of the TV on Saturday morning and edit the toy commercials in my head. I wasn't sure what I was doing--but I knew it was better than what was on TV.

An Exploration Of High-Risk Leisure Consumption Through Skydiving, Richard L. Celsi, Randall L. Rose, Thomas W. Leigh

Faculty Publications

A sociocultural approach is used to explore voluntary high-risk consumption Specifically, we examine the dynamics of individuals' motives, risk perceptions, and benefit/cost outcomes of participation in increasingly popular high-risk leisure activities such as skydiving, climbing, and BASE jumping (parachuting from fixed objects). An ethnography of a skydiving subculture provides the primary empirical data. We propose an extended dramatic model that explains both macroenvironmental and inter- and intrapersonal influences and motives for high-risk consumption. Key findings indicate (1) an evolution of motives that explains initial and continuing participation in high-risk activities and (2) a coinciding evolution of risk acculturation that leads …

Tempting The Japanese Taste Buds, Glenis Ayling

Journal of the Department of Agriculture, Western Australia, Series 4

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

Development Of The Export Wine Industry, Tony Devitt

Journal of the Department of Agriculture, Western Australia, Series 4

In 1936-37, Australia exported 18.6 million litres of wine, a level not achieved again for 50 years. World War II, the price, quality and style of Australian wine all contribuited to the demise of our wine export markets.

Australia's 'new' wine industry, which surfaced in the 1960s, has re-established our position as a significant exporter of high quality wines that are competitvely priced and percieved tobe 'pure and of integrity.

Western Australia is well placced to have a significant role in the expansion of Australia's wine exports.

Irish Marketing Review, Vol. 6, 1993, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

International Marketing Educators Conference, Edith Cowan University

Research outputs pre 2011

No abstract provided.

Production And Marketing Of Vegetables And Fruit, John Burt

Journal of the Department of Agriculture, Western Australia, Series 4

Vegetable and fruit production in Western Australia is a diverse, high value industry. Up to 75 different crops are grown from Kununurra in the north to Albany on the south coast.

Our horticultural industries were worth $238,127,000 in 1990-.91, which represented 18 per cent of all crops produced in Western Australia.

Markets for horticultural produce are volatile. For most lines, produce has been well supplied for the past four years, owing to an increasing area of production, higher yields, improved postharvest technology and reduced consumer demand in the recent recession.

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

Export Of Rockmelons From The Ord River, John Bonnardeaux

Journal of the Department of Agriculture, Western Australia, Series 4

The Ord River Irrigation Area and Carnarvon are the main production areas for cucurbits in northern Western Australia. Cucurbits are also grown in Derby, Broome and around Lagrange, south of Broome.

The area planted to rockmelons in the Ord River Irrigation Area has increased from 20 ha in 1980 to 425 ha in 1992.

Rockmelon production, the most important horticultural industry in the Ord River Irrigation Area, is worth about $9 million. It accounts for about 25 per cent of the Ord's dry season value of production

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

Export Of Asparagus From The Ord River, John Bonnardeaux, Chris Robinson

Journal of the Department of Agriculture, Western Australia, Series 4

Fresh asparagus is presently supplied to Australian markets from August to March from temperate regions. For the remainder of the year, there is no significant production of fresh spears in Australia.

Recent research in Taiwan, Zambia and Zimbabwe has indicated quality asparagus can be grown in tropical and subtropical regions. The harvest period can be manipulated by withholding irrigation water and cutting fems to make spears grow out-of-season.