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The Effect Of Perceived Value And Mobile Game Loyalty On In-App Purchase Intention In Mobile Game In Indonesia (Case Study: Mobile Legend And Love Nikki), Luh Dyah Purnami, Anna Amalyah Agus
The Effect Of Perceived Value And Mobile Game Loyalty On In-App Purchase Intention In Mobile Game In Indonesia (Case Study: Mobile Legend And Love Nikki), Luh Dyah Purnami, Anna Amalyah Agus
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: Investigate the effect of perceived value and mobile game loyalty on in-app purchase intention using case study male dominated game and female dominated game Design/methodology/approach: Conslusive descriptive research using Structural Equation Modelling Two-way approach Research Findings: It is found that on male dominated game and female dominated game economic value, social value, and game loyalty significantly influence in-app purchase intention. While on male dominated game loyalty is influenced by emotional values, social values and economic values. On the other hand, loyalty in female dominated game is influenced by emotional value, quality value, social value, …
Perceptions Of Technical And Social Presence Towards Customers Trust And Value: Click-And-Brick Versus Pure-Click Retailers, Joshua Jeffrey Kurniawan, Adrian Achyar
Perceptions Of Technical And Social Presence Towards Customers Trust And Value: Click-And-Brick Versus Pure-Click Retailers, Joshua Jeffrey Kurniawan, Adrian Achyar
ASEAN Marketing Journal
Manuscript type: EmpiricalResearch Aims: Sellers/retailers understand that there is always a risk behind online interaction (e.g., anonymity or proximity) and respond with the multi-platform commercial channel (click-and-brick). Consequently, the click-and-brick (multi-channel) retailers gain, relatively, an immense prominence and rivalry from the pure-click (single-channel) retailers. The present study attempts to measure the impacts of both retailers’ (multi and single) web-features on trust and value perceptions.Design: Utilising structural equation modelling, the current study recruited 565 experienced respondents to provide primary data.Research Findings: These empirical findings provide several insights (recommendations) to pureclick retailers in developing and promoting offline presence, thus weathering the competition …
A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch, Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana
A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch, Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana
ASEAN Marketing Journal
Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port, so as to achieve customer satisfaction and loyalty. By using Structural Equation Modeling, this study analyzes the effects of various dimensions of service quality to customer satisfaction, and the relationships formed between perceived value and customer loyalty of the port service industry in Indonesia. The sampling method used was stratified …
Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar
Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar
ASEAN Marketing Journal
Price and trust are important factors that influence customer purchasing decision in online shopping. However, the synergy of these two factors in customer intention to buy still needs to get higher attention. This paper examines the relative influence of perceived trust and perceived price on customers intention to buy, both for customers who have bought item from the store (repeat customers) and who have not (potential customers), and examines whether a difference exists on the strength of influence of price and trust to purchase intention in those groups. Data are analyzed with the multiple group analysis structural equation modeling, comparing …