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Full-Text Articles in Business
Do Consumers With Green Lifestyles Appreciate Green Attitudes Of Low Involvement Products?, B. Florenthal, Priscilla Arling
Do Consumers With Green Lifestyles Appreciate Green Attitudes Of Low Involvement Products?, B. Florenthal, Priscilla Arling
Priscilla Arling
Green products have become popular and have been targeted toward consumers that lead a green lifestyle. Still,
some green products are assumed to be more appealing to this group than others, sometimes based on level of involvement. This study tests a low involvement green product in terms of being appealing to consumers with green lifestyle. Calendars are considered low involvement products. Though calendar purchases are considered impulse buys, recently consumers have looked more for calendars that reflect their personal preferences. Consumers, particularly those with families, typically use more than one calendar (average of 2.5 per person) to satisfy their diverse …
Stimulating Investments In Haitian Smes, Laura Hartman
Stimulating Investments In Haitian Smes, Laura Hartman
Laura Hartman
A Peer-to-Project site to link lenders, donors and investors with SMEs and social projects in Haiti.
Goals: Long-term sustainable operation, Increased access to development capital for entrepreneurs, Spurring large-scale economic development in Haiti.