Business Commons^™

Amazon: A Maze Through China - An International Marketing Case Study, Hanane Goubil

Symposium of Student Scholars

Amazon is an e-commerce technology company best known for its fast delivering time and for being one of the tops of the big four technology companies in the United States. Despite its success in the U.S. and several countries abroad, it has struggled to succeed in China since 2004 where Alibaba and JD.com control 82% of the market. This is due to Amazon failing to compete with Alibaba and neglecting to acclimatize their online offers to appease Chinese customers’ preferences. An example of this is that Alibaba has its own payment system called Alipay, while Amazon had yet to include …

Reclamation Of Unused Coal Fields Through Bluegrass Adventures, Lydia R. Deaton, Anya M. Deaton, Leanna Shelton, Haley Turner, Sheridan Combs, Rachel Blackwell, Fatma Mohamed, Ahmad Hassan

Posters-at-the-Capitol

Reclamation Of Unused Coal Fields Through Bluegrass Adventures

Throughout the last century, Eastern Kentucky has been pivotal in the coal production for the united states. As such many jobs and economic opportunities were largely formed through coal mining. In recent years, however, coal production has shifted elsewhere leaving the rural communities of eastern Kentucky at risk of economic failure. This project was focused on providing a redevelopment plan for an abandoned coal mine in eastern Kentucky. The Entrepreneurial Coal Lands Redevelopment Program (ECLRP) is focused on reclaiming abandoned coalmines to encourage economic evolution and development in low-income communities. Redevelopment of …

Innovation: The Determinant Of Success In Software., Oksana Pawlush

CURCE Annual Undergraduate Conference

This study examines the determinants of performance in the U.S. software sector. The emergence of the software industry has been a world changing phenomenon and created a highly competitive market and a profitable investment field. Using panel regression analysis on a sample of 730 U.S. based software firms spanning the period from 1995 to 2017, this study finds that intangible assets and staff expenses have a statistically significant positive impact on the performance of software companies, as measured by their return on assets and return on equity, respectively.

Women In Sport Broadcasting, Charlie Kruger

Student Scholar Showcase

This research project was studied over the course of the fall semester of the 2018-2019 school year. The information was collected through twitter to find what people thought about the woman commentators on Fox Sports, one is including Aly Wagner. Aly Wagner was the first woman to commentate on the men’s world cup game this past summer of 2018, something that had never even been thought of before this summer. Instead of being a sideline reporter that was used just for her appearance, Wagner was given the opportunity to do perform a job that is mainly dominated by men. Past …

The Benefits And Pitfalls Of Using Social Media (Think Facebook) To Market Your Law Practice: Or, To Get By, Should You Seek A Little Help From Friends?, Maureen Cahill

Continuing Legal Education Presentations

Discusses professional uses of social networking sites, including several which focus on the legal community

Panel I: Earning More By Using Less: Businesses, Efficiency, And Renewable Energy, Janet Napolitano, Jim Murren, Jon Creyts, Michael Yackira, Rhone Resch

National Clean Energy Summit

Panel discussion Moderator: Randolph Townsend, Nevada State Senator