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The Role Of Strategic Planning In The Performance Of Small Professional Service Firms: A Research Note, Steven French, Stephen Kelly, Jennifer Harrison
The Role Of Strategic Planning In The Performance Of Small Professional Service Firms: A Research Note, Steven French, Stephen Kelly, Jennifer Harrison
Adjunct Professor Stephen J Kelly
Using a sample of small, regional professional service firms, this paper investigates relationships between firm performance and aspects of strategic planning. Constructs measuring vision, mission, latent abilities, competitor orientation and market orientation are identified using exploratory factor analysis and respondents categorised as non-planners, informal planners, formal planners and sophisticated planners. Multiple performance measures were used to assess the relationship between these factors and categories and firm performance. While no significant relationship between the performance measures and factors is identified, a significant relationship between net profit and informal planning emerges. These mixed results bring into question the value of the classical …
A Comparison Of Market Entry Strategies Adopted By Information And Communication Technology (Ict) Firms From Major And Emerging Software Exporting Nations, Stephen Kelly, Jennifer Harrison
A Comparison Of Market Entry Strategies Adopted By Information And Communication Technology (Ict) Firms From Major And Emerging Software Exporting Nations, Stephen Kelly, Jennifer Harrison
Adjunct Professor Stephen J Kelly
This study examines the market entry practices of Australian and Pakistani Information and Communication Technology (ICT) firms and the proposition that Local Software Economy (LSE) maturity affects the selection of market entry practices. The question is significant as it is focused on an indirect effect – namely LSE maturity – on the adoption of market entry practices, with indirect effects being identified in recent literature as being significant and an area in need of further research. The findings provide support for the proposition, indicating that Australian and Pakistani firms, representative of firms operating in high and low maturity LSEs, respectively, …
The Function And Character Of Relationship Benefits: Transferring Capabilities And Resources To The Small Firm, Stephen Kelly
The Function And Character Of Relationship Benefits: Transferring Capabilities And Resources To The Small Firm, Stephen Kelly
Adjunct Professor Stephen J Kelly
Purpose – This paper aims to critique the foundations of the relationship benefits concept and develop a theoretical model that is tested and validated. Design/methodology/approach – A series of exploratory in-depth interviews were initially conducted and the results considered against extant literature. This was followed by a mail survey of the selected population that resulted in 254 usable responses that represented an effective response rate of 21.4 per cent. Findings – The findings demonstrate that relationship benefits sought by small firms collaborating with larger partners can be classified as cost, service, image and flexibility benefits and suggest that their transfer …