Business Commons^™

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Wendy Abbott

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De

Sudhir H. Kale

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …

Global Culture Concerns, Korcel M. Price

Korcel M Price

The following proposal seeks to change hiring, promoting, and firing practices among global and trans-national companies. The changes are intended to fortify the organization through better management, a better employee contract, and by moving closer to a learning organization.

At the heart of the proposal is the desire to move hiring, promoting, and firing practices to an external or internal third party, as means of creating a global culture that consistently applies the values of supra system’s organization.

Commentary: The Role Of Food Culture And Marketing Activity In Health Disparities, Jerome Williams, David Crockett, Robert Harrison, Kevin Williams

David Crockett

Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices …

Contested Heritage In The Ancient City Of Peace, William Feighery

William Feighery

论文摘要 作为中国古代十三朝都城，西安（古称长安）蕴藏着中国最重要历史时期的丰富遗产，是世界主要考古中心之一。由于其在政治历史遗产方面的优势地位，西安一直立于文化遗产研究争鸣的前沿，有关其在二十一世纪中国发展进程中的地位和影响亦为热点论题。当前，西安正面临着来自全球化、城市化和国内外旅游者三方面的影响。在近几十年，尤其是随着本世纪初一项复兴“唐皇城”宏伟计划的出台及逐步实施，西安市人口密集的老城区逐渐成为关注和讨论的焦点。这篇论文就此项 “唐皇城复兴规划”将对西安老城区历史文化遗产带来的影响进行了讨论，还着力分析了该规划对老城内穆斯林社区回族居民的日常精神文化生活可能产生的冲击。这项规划将引发西安城市面貌和社会结构的重要变化。与此同时，该规划的实施还将使西安遭遇来自两方面的挑战：一方面如何协调保护历史遗产与满足居民现实需求两者关系，另一方面如何把现有老城区改造成以旅游业为主导的新型城市空间。

Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong

Claudia Ollenburg

The Mongolian steppes and their nomads, horses, herds and gers form a cultural landscape which is the region’s icon attraction, the central image in Mongolian marketing, the key feature of its flagship tourism products, and the most heavily commoditized component of its industry. In other Mongolian landscapes, and also in the steppes of neighboring regions and the grasslands of Africa, Australia, and North America, natural and cultural heritage are treated as separate attractions. The concept of cultural landscape is heavily used in a World Heritage context, has a significant role to play in the global tourism industry, and deserves further …