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Full-Text Articles in Business

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock Nov 2014

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …

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The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder Dec 2010

The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder

Shyam Sunder

No abstract provided.

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Computational Thinking (Ct): On Weaving It In, Paul Curzon, Joan Peckham, Harriet G. Taylor, Amber Settle, Eric Roberts Jul 2009

Computational Thinking (Ct): On Weaving It In, Paul Curzon, Joan Peckham, Harriet G. Taylor, Amber Settle, Eric Roberts

Amber Settle

Computing offers essential problem-solving tools needed for contemporary challenges. The role of computing in education, and appropriate pathways for modern students, are of concern [10]. Educators recognize the importance of improving information technology (IT) skills and fluency, and studies have developed guidelines [7][8], but the analytical concepts and tools of computing have benefits beyond IT fluency. CT [12] continues earlier discussions on the nature of computing, [3][9]. This has helped the computing community to strengthen definition of the problem solving skills that computing brings to society, through education, outreach, and research. Recently, CT has served as a basis for several …

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The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder Jun 2008

The Accounting Consensus: Implications For Accounting Education, Research And The Profession, Shyam Sunder

Shyam Sunder

No abstract provided.

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Adverse Effects Of Accounting Uniformity On Practice, Education And Research, Shyam Sunder Oct 2007

Adverse Effects Of Accounting Uniformity On Practice, Education And Research, Shyam Sunder

Shyam Sunder

No abstract provided.

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Norms Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder Oct 2007

Norms Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder

Shyam Sunder

No abstract provided.

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Norms, Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder Jul 2007

Norms, Standards And Failures In Accounting And Auditing: Rethinking Practice, Research And Education, Shyam Sunder

Shyam Sunder

No abstract provided.

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Accounting, Education And Research As Infrastructure For A Modernizing Economy, Shyam Sunder Dec 2006

Accounting, Education And Research As Infrastructure For A Modernizing Economy, Shyam Sunder

Shyam Sunder

No abstract provided.

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