Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Business
A Diagnosis Of Inherent Problems In Implementing Internal Marketing In Macau And Singapore Casino Companies, Sudhir Kale, Sangita De, Mark Spence
A Diagnosis Of Inherent Problems In Implementing Internal Marketing In Macau And Singapore Casino Companies, Sudhir Kale, Sangita De, Mark Spence
Mark Spence
With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry seem to have focused their attention to enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market is expected to overshadow that of Las Vegas in the very near future. Despite such optimistic prognosis, the long-term scenario for the casino industry in both jurisdictions could spell trouble. It seems most casino operations in major Asian markets have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …
A Refined Basket Of Goods Approach For Comparing Construction Costs Between Countries, Rick Best
A Refined Basket Of Goods Approach For Comparing Construction Costs Between Countries, Rick Best
Rick Best
Most comparisons of construction industry performance require that construction costs be converted to a common base. Existing mechanisms for such conversions produce unreliable results. A proposed method for producing industry-specific conversion factors was tested using a single building type. A basket of materials and labour was identified and weighted to reflect the cost share of each item in a completed project. Prices for the basket were gathered in three cities and simple construction specific conversion indices were calculated based on the construction purchasing power of each currency. The construction purchasing power parities (CPPPs) showed marked differences from other available conversion …