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Articles 1 - 4 of 4
Full-Text Articles in Business
Modeling The Evolution Of Generativity And The Emergence Of Digital Ecosystems, C. Jason Woodard, Eric K. Clemons
Modeling The Evolution Of Generativity And The Emergence Of Digital Ecosystems, C. Jason Woodard, Eric K. Clemons
C. Jason Woodard
Recent literature on sociotechnical systems has employed the concept of generativity to explain the remarkable capacity for digital artifacts to support decentralized innovation and the emergence of rich business ecosystems. In this paper, we propose agent-based computational modeling as a tool for studying the evolution of generativity, and offer a set of building blocks for constructing agent-based models in which generativity evolves. We describe a series of models that we have created using these building blocks, and summarize the results of our computational experiments to date. We find in several different settings that key features of generative systems can themselves …
Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the second part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (B): After helping Sentosa define their business model in the A case, the focus shifts to developing an integrated information technology system to enable business growth while working with existing the constraints of existing infrastructure. The goal is to have an IT platform that would provide a total customer experience ranging from tickets to personalised offers. The second case …
Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule
Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the first part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (A): This case starts as Esther Wong, deputy director of solutions technology is tasked with boosting local attendance to Sentosa, the resort island near the heart of Singapore. The island had done well in attracting foreign visitors, and management saw the next challenge to be attracting locals to the island, who often saw it as expensive and difficult to …
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the third part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (C): After successfully answering the ‘big’ questions like how to drive Sentosa’s core revenue and designing a new IT platform, students are asked to tie it all together. How can their learning be used to chart a strategy for the Sentosa Leisure Group? How can they realise the aggressive revenue and profit goals set forward by the board? In …