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The Red-Headed Stepchild Of Wine? Marketing Muscadine Wines In The Southern Usa, Abel Alonso
The Red-Headed Stepchild Of Wine? Marketing Muscadine Wines In The Southern Usa, Abel Alonso
Abel D Alonso
Purpose - Muscadine (Villa Rotundifolia Michx.) is a native vine that grows wild and that is also cultivated in the Southern USA. Today, many wineries located in this region produce and sell wines made of muscadine grapes. While much of contemporary research focuses on the many health properties of muscadine grapes, very little is known of muscadine wines from an entrepreneurial or operational perspective, including muscadine wines' marketing potential. This paper aims to investigate these areas, examining some of the challenges that Southern winery operators face in successfully marketing muscadine wines. Design/methodology/approach - Using telephone interviews (29), coupled with two …
Promotional Efforts Of Muscadine Wines And Muscadine-Related Products: The Case Of Southern United States Wineries, Abel Alonso
Promotional Efforts Of Muscadine Wines And Muscadine-Related Products: The Case Of Southern United States Wineries, Abel Alonso
Abel D Alonso
Muscadine grapes are native to the southern United States, where they have been grown and consumed for generations. Apart from extensive coverage provided in scientific research concerning their healthy properties, to date very little has been researched about other areas of the muscadine grapes, muscadine wines and related products. For example, in an era when the 'local' aspect of foods can have a strong impact on both consumers and food growers, very little has been researched from an entrepreneurial, marketing and (wine) tourism perspective. In this context, academic literature investigating winery operators' efforts in promoting and selling muscadine products through …
Climate Change From The Perspective Of Spanish Wine Growers: A Three-Region Study, Abel Alonso, M A O'Neill
Climate Change From The Perspective Of Spanish Wine Growers: A Three-Region Study, Abel Alonso, M A O'Neill
Abel D Alonso
Purpose – Winery operators and viticulturalists alike face many challenges in their daily and annual work cycle; not least the challenge of producing annually a consistent quality product and getting that product to the market in an ever competitive marketplace. While climate has always been a factor when it comes to meeting this challenge, it has become all the more pronounced recently due to the effects of global climatic change. Against this background, this paper aims to explore the effects of climate change from the perspective of winery operators in three prominent Spanish wine producing regions. Design/methodology/approach – Wineries in …