Business Commons^™

Rolls-Royce In Singapore: Harnessing The Power Of The Ecosystem To Drive Growth, Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula

Arnoud De Meyer

This case is set in April 2013, and discusses the key elements that have contributed to the successful operations of the Rolls-Royce Singapore Seletar Campus. The new facility has clearly succeeded in its objective to develop a talent ecosystem of engineering excellence, which would be a key factor in enabling the Group to significantly increase in size as the decade progresses. In 2006, Rolls-Royce had decided to expand its production capacity and set up operations outside the UK to meet growing customer demands and future growth. Asia was the Group’s largest and fastest growing market, with almost half of their …