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Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein
Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein
Experience Industry Management
Social media has become a popular form of communication in recent years due to the prevalence of mobile devices. This has prompted companies to implement platforms such as Facebook, Instagram and Twitter into their marketing strategies to better reach customers. The purpose of this study was to compare and contrast the social media marketing strategies of select hotels on the Las Vegas strip. The Cosmopolitan and The Venetian hotels were selected for this study. The study strategically analyzed the Facebook, Instagram, and Twitter pages for both hotels utilizing a comparative analysis guide developed by the researcher. It was concluded that …