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Feasibility Analysis Of The World Of Oz Theme Park, Harrison Price Company Sep 1992

Feasibility Analysis Of The World Of Oz Theme Park, Harrison Price Company

Harrison "Buzz" Price Papers

Recognizing the wide popularity and durability of the Oz fable, a Kansas City-based consortium known as Oz Resorts & Entertainment, Inc. proposed the development of a major themed amusement park called the Wonderful World of Oz, to be fittingly located in Kansas where the story takes place. The company acquired the rights to use the characters and images from the film in articulating the park's physical and entertainment content, and an endorsement has also been secured from The Baum Trust to draw on additional material in the Oz books. Landmark Entertainment Group was retained to design the park on a …


Charrette Summary - Concept And Economic Feasibility Indicators For Aero Park America In Casa Grande, Arizona, Harrison Price Company Jul 1991

Charrette Summary - Concept And Economic Feasibility Indicators For Aero Park America In Casa Grande, Arizona, Harrison Price Company

Harrison "Buzz" Price Papers

Harrison Price Company (HPC) was retained by Aero Park America, Inc, to organize and carry out a charrette conference directed at refining a concept and defining feasibility parameters for the proposed Aero Park America theme park in Casa Grande, Arizona. Accordingly, HPC invited a group of experts in the attraction business to treat this question in depth in a two-day conference held at the Marriott Hotel in Torrance, California on the 10th and 11th of June, 1991.


Strategic Reinvestment Planning For Suzuka Circuitland And Tamatech Amusement Parks With Photographs And Drawings And Japanese Translation, Harrison Price Company, Grady Larkins Associates Jun 1991

Strategic Reinvestment Planning For Suzuka Circuitland And Tamatech Amusement Parks With Photographs And Drawings And Japanese Translation, Harrison Price Company, Grady Larkins Associates

Harrison "Buzz" Price Papers

Harrison Price Company (HPC) and Grady Larkins Associates conducted an analysis of recommended improvements for Suzuka Circuitland Amusement Park (SCAP) AND Tamatech (TT), two long Motopia or motorsports based attractions developed by Honda Motor Corporation. This report is organized as follows, Sections 2 and 3 deal with essential economic factors in present operations in SCAP AND TT related to attendance and capacity. Section 4 treats profitability of the two parks. Section 5 presents Larkin’s observations on thematic and design approaches at the two parks which influence the reinvestment program. Detailed program recommendations are presented in Section 6.


Briefing Materials For Aero Park American Charrette, Harrison Price Company Jun 1991

Briefing Materials For Aero Park American Charrette, Harrison Price Company

Harrison "Buzz" Price Papers

Harrison Price Company (HPC) was retained by Aero Park America, Inc, to organize and carry out a charrette conference directed at refining a concept and defining feasibility parameters for the proposed Aero Park America theme park in Casa Grande, Arizona. Accordingly, HPC invited a group of experts in the attraction business to treat this question in depth in a two-day conference held at the Marriott Hotel in Torrance, California on the 10th and 11th of June, 1991.


Economic Parameters For The Ellis Island Restoration And Immigration Park, Harrison Price Company Feb 1991

Economic Parameters For The Ellis Island Restoration And Immigration Park, Harrison Price Company

Harrison "Buzz" Price Papers

In the report by the Harrison Price Company for the Ellis Island, Statue of Liberty Centennial Commission certain essential economic constraints and parameters are described that control what could be done at Ellis Island to build a viable, self-sustaining attraction complex and achieve the desired restoration. Factors evaluated in a preliminary way are: Market size, Market penetration, Attendance, Capacity of site, Duration of visit, In-park design-day attendance area requirements, Cost of development, Per capital expenditures, Revenues, Operating surplus available for reserves and reinvestment.


Sea World Acquisition, Harrison Price Corporation Aug 1989

Sea World Acquisition, Harrison Price Corporation

Harrison "Buzz" Price Papers

Report no. 479 was sent from Harrison A. Price to Frank Stanek and Tony Young. The report includes obervations on Sea World park operations, including, management performance, attendance, capital reinvestment, and feasibility of park replication abroad. The report includes a critque of Sea World's senior executives.


Texposition: Disney Enterprise Initial Feasibility Study, Walt Disney Imagineering, The Disney Development Company Jan 1989

Texposition: Disney Enterprise Initial Feasibility Study, Walt Disney Imagineering, The Disney Development Company

Harrison "Buzz" Price Papers

This report includes part III to V of the feasibility study of Texposition, Disney's festival marketplace in Dallas, Texas. These parts cover attendance estimate, attendance distribution, facility size, pricing, and revenue. Includes tables and graphs. Handwritten on cover "1089 A5 B" (Report no. 1089, Subject category A5, Restriction code B).


Seattle Center Long Range Master Plan - Phase Iii Final Report Economics, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple Aug 1988

Seattle Center Long Range Master Plan - Phase Iii Final Report Economics, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple

Harrison "Buzz" Price Papers

The Seattle Center Long Range Master Plan Phase III Final Report Economics includes the following sections: 1) Introduction, 2) Executive summary, 3) Attendance projections and demand for key visitor services, 4) Estimated operating revenues and expenses, 5) Capital investment requirements.


Seattle Center Phase Ii Interim Report, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple May 1988

Seattle Center Phase Ii Interim Report, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple

Harrison "Buzz" Price Papers

The Seattle Center Economic and Conceptual Development Study is divided into three phases, of which the present second phase addresses three alternative redevelopment concepts for the site together with associated attendance estimates and where applicable, facility sizing guidelines. Pictorial and narrative descriptions of the three concept options have been submitted under separate cover; this companion document contains the attendance and sizing estimates pertinent to the three plans. This study includes an introduction, summary text, and accompanying tables highlight the principal findings and conclusions, while the detailed analysis, including supporting documentation, is presented as a statistical appendix.


Feasibility Analysis For Proposed Entertainment Facilities At China City In London, Harrison Price Company Jan 1988

Feasibility Analysis For Proposed Entertainment Facilities At China City In London, Harrison Price Company

Harrison "Buzz" Price Papers

Mountleigh Tianjin Dockland P.L.C. retained the Harrison Price Company to prepare a feasibility analysis for the revised entertainment program. The contract calls for an assessment of the potential markets, projections of attendance and patronage, recommended sizing and capacity guidelines, pricing, revenue generating potential, and a proforma financial analysis. This report summarizes the most pertinent data, analysis and findings of the feasibility analysis.


Market And Financial Feasibility Of A Themed Attraction At The Rio Nuevo South Redevelopment Site In Tucson, Harrison Price Company Dec 1987

Market And Financial Feasibility Of A Themed Attraction At The Rio Nuevo South Redevelopment Site In Tucson, Harrison Price Company

Harrison "Buzz" Price Papers

The Downtown Development Corporation in Tucson investigated the development potential of a 20-acre site in the Rio Nuevo South Redevelopment Project adjacent to downtown Tucson. The Harrison Price Company (HPC) was engaged to study the economic potential of the site, concentrating on the feasibility of an inner-city attraction. The research effort focused on an evaluation of alternative land uses for the site including a themed or other attraction, specialty retail, museum, hotel, and commercial office space. This report has the following sections: introduction, summary and conclusions, demographic characteristics of the Tucson region, survey and comparative regional demographic analyses of "Old …


Review Of Attendance And Per Capita Revenue Performance At Marine World June-September 1986, Harrison Price Company Oct 1986

Review Of Attendance And Per Capita Revenue Performance At Marine World June-September 1986, Harrison Price Company

Harrison "Buzz" Price Papers

Harrison Price Company (HPC) was retained to conduct an analysis of attendance and per capita revenue performance at Marine World since its opening at the new site in Vallejo, California to date (June 16-September 28, 1986), as compared to projections prepared by HPC in March 1985.


Bungalow Park Memorandum To Dick Benz., Harrison Price Company Aug 1984

Bungalow Park Memorandum To Dick Benz., Harrison Price Company

Harrison "Buzz" Price Papers

The document includes a confidential, August 27, 1984, letter sent by Buzz Price, President of the Harrison Price Company to Richard Benz of the Arvida Corporation that was accompanied by materials presented at the DDC Planning Meeting in Lake Buena Vista, Florida on August 24, 1984. The DDC Planning Meeting materials include attendance numbers and their drivers at Epcot and the Magic Kingdom at Disney World. Topics covered include: the median disposable income of Floridians and tourists, perceptions of consumers, and lodging options at Disney World.


Briefing Material China City Charrette, Harrison Price Company Aug 1984

Briefing Material China City Charrette, Harrison Price Company

Harrison "Buzz" Price Papers

The Mountleigh Group retained the Harrison Price Company to prepare a feasibility analysis for the revised entertainment program for the proposed China City development in London England. As part of the feasibility analysis a China City Charrette took place on August 9-10, 1988. The charrette agenda includes: 1) introduction and orientation, 2) summary of the proposed development program, 3) overview of the market environment, 4) specific concept and content, 5) preliminary estimates for the proposed attraction, 6) summary and adjournment. Charrette briefing materials are included in the pdf.


Reexamination Of Universal Studios Florida Feasibility, Sri International Sep 1983

Reexamination Of Universal Studios Florida Feasibility, Sri International

Harrison "Buzz" Price Papers

The Stanford Research Institute (SRI) evaluated a feasibility study conducted by MCA Recreation Service of a proposed Universal Studios attraction in Orlando, Florida. In their report, SRI employed its attendance and financial models using information on tourism constraints, energy outlook and its impact, and other attendance-related data to generate the possible profitability and financial risks of Universal Studios proposed attraction. The report includes tables and figures.


Interim Report On Orlando Visitors Reactions To Universal Studios Tour Florida, Mccollum/Spielman Associates, Inc. Jun 1983

Interim Report On Orlando Visitors Reactions To Universal Studios Tour Florida, Mccollum/Spielman Associates, Inc.

Harrison "Buzz" Price Papers

In 1980, prior to the completion of EPCOT, a major study was conducted to measure potential interest in visiting both, Universal Studios Tour in Orlando and EPCOT, and how these parks would impact existing attractions. The 1980 study was conducted over several months amongst 1,021 overnight visitors to Orlando, and utilized verbal descriptions and audio tapes to describe both the Universal concept and that of EPCOT. The results of the 1980 study indicated extremely high interest in both Universal and EPCOT, and strong opportunity for both attractions. However, EPCOT has since opened, creating a condition that obviously must be addressed …


Economic Feasibility Of Relocating Marine World, Harrison Price Company Sep 1982

Economic Feasibility Of Relocating Marine World, Harrison Price Company

Harrison "Buzz" Price Papers

In 1982, Marine World Africa was evaluating the possibility of relocating its theme park operations from Redwood City, California to an alternative location. Prior to selecting a location and beginning more definitive negotiations with a city, Marine World considered it necessary to determine the probable attendance levels for each of the cities under consideration, and to develop preliminary cost estimates and revenue projections for the optimum location. Accordingly, Harrison Price Company was retained by Marine World to undertake such a study. The report has the following sections: 1) introduction, 2) summary and conclusions, 3) overview of Marine World, 4) Market …


Issues/Questions Related To New Orleans Project, Harrison Price Company Jul 1982

Issues/Questions Related To New Orleans Project, Harrison Price Company

Harrison "Buzz" Price Papers

The Harrison Price Company (HPC) offers the Rouse Company consulting opinions in a report concerning planning for the Louisiana Expo, which addresses the following topics: general positioning, space allocation, merchandise, services, food services, attendance, attendee expenditures, merchandise sales and commissions, sources of income, and projected income.


Market And Financial Analysis For An 800-Foot Tower In New Orleans, Harrison Price Company Jun 1982

Market And Financial Analysis For An 800-Foot Tower In New Orleans, Harrison Price Company

Harrison "Buzz" Price Papers

The Tower of New Orleans, Inc. was formed for the express purpose of developing and operating a major multi-purpose tower in downtown New Orleans, which included 18 levels of space for: observation decks, restaurant, lounge, night club, bistro, IMAX theater, and electronic games parlor. The tower was scheduled to open on May 12, 1984 in conjunction with the 1984 Louisiana World Exposition, and was to be located on the Expo site. The tower was to be privately operated during the Expo, and afterward as a commercial venture serving the extensive tourist and convention industries in New Orleans. In conjunction with …


Evaluation Of Attendance Potential For Aero World, Harrison Price Company Jun 1982

Evaluation Of Attendance Potential For Aero World, Harrison Price Company

Harrison "Buzz" Price Papers

Plans existed for several years to develop a major themed amusement park in San Diego County, California, utilizing an aviation/aerospace format and incorporating a wide variety of active and passive entertainment elements. After a search of various alternative locations in the San Diego area, an option was secured on a 340-acre property near the intersection of Interstate Highways 5 and 805 in the northern portion of the City of San Diego. Aero World's developers retained Harrison Price Company to conduct an attendance analysis given the nature and scope of the project as conceived. A secondary objective was the determination of …


Feasibility Of Phase 2: Dev. Of Louis Armstrong Park, Harrison Price Company Jun 1982

Feasibility Of Phase 2: Dev. Of Louis Armstrong Park, Harrison Price Company

Harrison "Buzz" Price Papers

Armstrong Park was developed by the City of New Orleans to memorialize the contributions of one its greatest citizens, Louis Armstrong. The City’s goal was to create a park which would be a living and dynamic reflection of Armstrong’s cultural legacy. In response to the City of New Orleans solicitation for development interest, the Harrison Price Company (HPC) was retained by Osmond Entertainment and Tommy Walker Spectaculars to conceptualize the content of an attraction consistent with its market demand and economic opportunity, specifically: to recommend a concept of development; to determine an appropriate investment level and development cost consistent with …


Development Feasibility Of Louis Armstrong Park-Revised Report, Harrison Price Company Mar 1982

Development Feasibility Of Louis Armstrong Park-Revised Report, Harrison Price Company

Harrison "Buzz" Price Papers

Armstrong Park was developed by the City of New Orleans to memorialize the contributions of one its greatest citizens, Louis Armstrong. The City’s goal was to create a park which would be a living and dynamic reflection of Armstrong’s cultural legacy. In response to the City of New Orleans solicitation for development interest, HPC was retained by Tommy Walker Spectaculars to conceptualize the content of an opportunity, specifically: to recommend a concept of development and phasing; to determine an appropriate investment level and development cost consistent with market support; to analyze the financial implications of the recommended development; to assess …


Market And Financial Analysis Of A 1,200-Foot Tower In New Orleans, Harrison Price Company Jan 1982

Market And Financial Analysis Of A 1,200-Foot Tower In New Orleans, Harrison Price Company

Harrison "Buzz" Price Papers

The Tower of New Orleans, Inc. was formed for the express purpose of developing and operating a major multi-purpose tower in downtown New Orleans, which included 18 levels of space for: observation decks, restaurant, lounge, night club, bistro, IMAX theater, and electronic games parlor. The tower was scheduled to open on May 12, 1984 in conjunction with the 1984 Louisiana World Exposition, and was to be located on the Expo site. The tower was to be privately operated during the Expo, and afterward as a commercial venture serving the extensive tourist and convention industries in New Orleans. In conjunction with …


Economic Impact Of The 1984 Louisiana World Exposition , December Supplemental Report, Harrison Price Company, Sharon J. Dalrymple, Winston Lill Dec 1980

Economic Impact Of The 1984 Louisiana World Exposition , December Supplemental Report, Harrison Price Company, Sharon J. Dalrymple, Winston Lill

Harrison "Buzz" Price Papers

In November 1980, Harrison Price Company (HPC) completed a revised economic planning analysis for the 1984 Louisiana World Exposition, which finalized attendance projections, physical facilities requirements, and estimates of financial performance. As a supplement to that study, the fair’s organization committee, Louisiana World Exposition, Inc. requested HPC to prepare an economic impact analysis of the event, focusing on certain key sectors of the local economy that would be appreciably stimulated by the staging of a major world exposition. The sectors are employment, retail sales, demand for materials, and services consumed in the construction and operation of the fair, and tax …


Revised Planning Guidelines For The 1984 Louisiana World Exposition, Harrison Price Company Nov 1980

Revised Planning Guidelines For The 1984 Louisiana World Exposition, Harrison Price Company

Harrison "Buzz" Price Papers

In planning for the 1984 World Exposition, Louisiana World Exposition, Inc. retained the Harrison Price Company (HPC) to prepare a report that synthesized all prior studies while incorporating new considerations that had come to light since the prior studies were completed. The report has the following sections: 1) introduction, 2) attendance planning, 3) project sizing, 4) supporting infrastructure, 5) economic parameters, and 6) executive summary. The report includes 24 tables.


Interim Memorandum On Attendance Planning And Site Requirements, Harrison Price Company Oct 1980

Interim Memorandum On Attendance Planning And Site Requirements, Harrison Price Company

Harrison "Buzz" Price Papers

An interim memorandum sent by Harrison Price of the Harrison Price Company to Petr Spurney of the Louisiana World Exposition, Inc. concerning attendance projections for the 1984 Louisiana World Exposition. The document includes the following tables: Table 1, local attendance; Table 2, non-resident and resident attendance; Table 3, attendance models computed using the penetration experience of five other fairs applied to the 1984 New Orleans population.


Outlook For The Proposed Union Station Entertainment Center, Harrison Price Company, Harrison A. Price, Sharon J. Dalrymple Mar 1979

Outlook For The Proposed Union Station Entertainment Center, Harrison Price Company, Harrison A. Price, Sharon J. Dalrymple

Harrison "Buzz" Price Papers

MCA, Inc. and The East Los Angeles Community Union (TELACU) jointly retained Harrison Price Company (HPC) to conduct a preliminary feasibility analysis of the Phase 1 redevelopment of historic Union Station in Los Angeles, California as an entertainment center. HPC’s report has six sections: Section 1, introduction; Section 2, an evaluation of the subject site and project concept; Section 3 an examination of the size and characteristics of available market support; Section 4, Attendance and visitor expenditure estimates along with physical planning recommendations; Section 5, preliminary financial analysis, including estimated operating revenues and expenses, site rehabilitation costs, and residual funds …


Attractions In The United States With Annual Attendance Of One Million Or More Persons, Economics Research Associates Nov 1963

Attractions In The United States With Annual Attendance Of One Million Or More Persons, Economics Research Associates

Harrison "Buzz" Price Papers

This memorandum report outlines attractions in the United States which achieve a visitation of one million persons per year or more. The report breaks down the major attractions into three separate groups. The first of these, and the group with probable greatest interest to the Disney Organization, consists of outdoor commercial attractions and national parks and monuments. The second group consists of zoos and museums, and the third group consists of fairs and expositions. The memorandum report was prepared by William H. Stevenson, under the administrative direction of Harrison A. Price, and relies heavily upon data maintained in the files …