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Church Street Station's Train Ride To Mount Dora: Focus Groups Of Central Florida Residents, Tourists, And Convention Delegates, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents, tourists, and convention delegates with regard to a new train ride attraction between Orlando and Moutn Dora. In particular, the discussion focused on the appeal of the new attraction to these three groups and their suggestions for features to present on this unique ride.
Church Street Station Train Excursion Market Study, Ady Milman
Church Street Station Train Excursion Market Study, Ady Milman
Dick Pope Sr. Institute Publications
The following are the main findings of this study: 1. All respondents expressed a relativitly high interest in taking the new train attraction when it opens. Eighty eight percent of the local residents, ninety one percent of convention delegates and ninety five percent of tourists, said that they will probably or definitely take the ride. 2. Respondents were willing to pay an admission fee of $15.00 (local residents) to pay $23.00 (tourists) for the round trip. 3. The train ride was perceived to appeal to all market segments: young and old, with our without children, tourists and locals, males and …