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Tourism and Travel

1962

Feasibility studies

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Full-Text Articles in Business

Hall Mark Project, Kansas City, Missouri, Economics Research Associates Nov 1962

Hall Mark Project, Kansas City, Missouri, Economics Research Associates

Harrison "Buzz" Price Papers

At the request of Richard F. Irvine of WED Enterprises, Economics Research Associates (ERA) reviewed the development program of Mr. Joyce Hall in Kansas City, Missouri. The purpose of the review was to evaluate the feasibility of combining the talents and resources of WED Enterprises with those of Mr. Hall and Hallmark Cards, Inc., in designing and building an outstanding attraction which would be a part of a larger urban development program. Larry Smith and Company, a research and consulting firm specializing in shopping center development, and Victor Gruen Associates, an architectural firm, had worked with Mr. Hall on this …


Memorandum Report: Projected Operations Of The Enchanted Tiki Room And Related Restaurant Operations At Disneyland, Economics Research Associates Mar 1962

Memorandum Report: Projected Operations Of The Enchanted Tiki Room And Related Restaurant Operations At Disneyland, Economics Research Associates

Harrison "Buzz" Price Papers

This report is a feasibility study of the proposed Enchanted Tiki Room at Disneyland. In connection with the establishment of the Enchanted Tiki Room in a group of three Stouffer's restaurants at Disneyland, WED Enterprises requested Economics Research Associates (ERA) to review the parameters of operations and to review briefly the values which may reasonably be expected to accrue to the three interested parties, WED Enterprises, Disneyland, and Stouffer's. The report includes projected dinner schedule, projected daily revenue generating capacity of the Tiki Room, projected annual gross revenue, number of patrons by ticket class, party volume, show and food revenue, …