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Advances In Managing Tourism Across Continents: Volume 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the third Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-09-7

TABLE OF CONTENTS

• Do isomorphic pressures impede greenwashing in the hospitality industry? A theoretical framework
  • Mert Gurlek
• Tax in tourism research: A bibliometric analysis
  • Serap Ozdemir Guzel and Tugce Uzun Kocamis
• COVID-19 and the “most magical place on earth”: Applying the IDEA model to theme park crisis messaging
  • Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna …

Covid-19 And The “Most Magical Place On Earth”: Applying The Idea Model To Theme Park Crisis Messaging, Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna Sellnow, Timothy Sellnow, Michael Strawser

University of South Florida (USF) M3 Publishing

The global tourism reaches of Orlando, Florida, and the world’s most visited theme park complex, Walt Disney World, provide a unique context for studying global communication in a tourism setting through the crisis messaging efforts. This study explores the reopening of Walt Disney World and subsequent messaging, specifically from a risk and crisis perspective, using the IDEA model to categorize Disney COVID-19 messages. Using a qualitative, etic approach via a codebook based on the IDEA model, the study results determined whether pandemic messages and mentions (the study’s unit of analysis) addressed internalization, explanation, or action.

Tax In Tourism Research: A Bibliometric Analysis, Serap Ozdemir Guzel, Tugce Uzun Kocamis

University of South Florida (USF) M3 Publishing

Tourism industry is one of the important sources in terms of tourism economy. For this reason, tourism and tax are two important variables. Tax in the field of tourism research and the usage areas of these taxes are other remarkable issues. In recent years, countries and many tourism businesses have been taking taxes from tourists for various expenditure items. The increasing importance of tax in terms of both supply and demand side, and the lack of a holistic comprehension of the knowledge domain in the literature are the motivation of the study. In this context, this study aimed to present …

User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian

University of South Florida (USF) M3 Publishing

Research remains scant and ambiguous despite the need to understand better user-generated content (UGC) and its relationship with behavioral outcomes. In this regard, the influence of UGC on two types of visitors' word of mouth (WOM) was examined. In addition, satisfaction as a mediator was tested to gain more insight into the UGC and WOM relationships. Using a sample of 260 visitors (tourists & excursionists) who visited the historical site in China, SmartPLS was used to evaluate the study model and hypotheses. Findings demonstrate that UGC directly and positively affects two types of WOM. The results also show the full …

Leisure Activity And Place Requirement For A Better Life In Slow City Ahlat, Selin Kama, Nurullah C. Agbay

University of South Florida (USF) M3 Publishing

In this study, the types of activities and places that contribute to the improvement of the living conditions analysed within the example of the residents living in a slow city. The population of the study consists of the local people living in Ahlat (Bitlis, Turkiye), which was declared as a slow city in 2019. The data of the research were collected between 30 May and 15 June 2022. Three questions were asked to the participants about the kinds of activities the residents were engaged in, the activities they dreamed of doing and the kind of recreational places they needed to. …

Bibliometric Analysis Of Sustainability In Gastronomy Research, Nihan Akdemir, Bilsen Bilgili

University of South Florida (USF) M3 Publishing

Sustainability can be called the ability to be permanent. The economic, social and ecological dimensions of sustainability are important in terms of gastronomy. The rapid development of gastronomy in recent years has led many studies in literature to discuss gastronomy from different perspectives. The aim of this study is to reveal the development of national and international research on sustainability in gastronomy over the years with bibliometric analysis. In this context, Web of Science (WOS) and ULAKBIM TR-Dizin databases were examined in the analysis of the data until February 2023. For this purpose, articles were selected from the relevant sources …

Daha Iyi Bir Dunya Icin Turizm: Sayi 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Forth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2023'de Dördüncü Kıtalar Arası Turizm Yönetimi (MTCON23) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-11-0

Table of Contents

• The effect of sound atmosphere on emotion from a travel motivation …

The Effect Of Sound Atmosphere On Emotion From A Travel Motivation Perspective, Esref Ay, Semra Gunay

University of South Florida (USF) M3 Publishing

Travel constitutes the dynamic structure of tourism. It is not possible to speak of tourism without travel activity. Since travel motivation is known as a psychological driver of a certain tourism behavior, it is extensively studied in tourism research. The travel motivations of people have changed in the historical course. Accordingly, a change is observed in the quality of the tourism market. It is important to know the changing travel motivations in order to survive in the tourism market where there is intense competition between businesses and destinations and to get more shares from the market. In this study, the …

Smart Destination From The Perspective Of Tourism Academics: A Model Proposal For Ayvalik, Harun Ataman, Oguzhan Dulgaroglu, Gizem Ozgurel

University of South Florida (USF) M3 Publishing

In addition to the changes in human life with technological developments, there are new developments in many sectors in terms of conducting business and experiencing it by the consumer. In the tourism sector, the concepts of smart tourism and smart destinations have emerged with the effect of technological developments. In this context, policies are produced and tried to be implemented in order to realize smart tourism applications by providing a smart development in destinations. Thus, it becomes possible to identify the needs, wishes and expectations of tourists and local people in order to improve the living conditions of tourists and …

Landscapes With Cultural Heritage Tourism: Adramytteion Ancient City And Its Surroundings, Sabriye Celik Uguz, Bahadir Beyhan

University of South Florida (USF) M3 Publishing

Culture and heritage is an increasing focus of attention of people, while cultural heritage tourism is a process that accelerates the development of all destinations. Cultural, artistic, historical people, events and spaces, archaeological fields, civilian, religious, military and industrial structures, cultural heritage attractions such as nature and landscapes, which contain many phenomena, are subject to tourism. Cultural Heritage Tourism; it is the way to visit the historical buildings and monuments of a place, art and handicraft products, archives and libraries, old and ongoing cultural practices and landscapes. The natural and cultural landscapes in this tourism type offer knowledge and experience …

Evaluation Of Covid-19 Crisis Management Practices In The Context Of City Hotels: The Case Of Aksaray, Mehmet Umur, Busra Sener

University of South Florida (USF) M3 Publishing

This study examines the extent to which city hotels operating in Aksaray are affected by the COVID-19 crisis, what strategy the managers follow in the face of this situation, and what are the advantages and disadvantages of operating as a city hotel and being located in Aksaray. Since no similar study was found in the region as a result of the literature review, it is thought that the study will contribute to the literature. The research data were obtained by semi-structured interview technique from 14 managers who worked as general manager, department manager and department chief in city hotels operating …

Investigation Of Tourism Vocational School Students’ Perceptions Of The Concept Of Alternative Tourism Using Metaphor Method, Ibrahim E. Canbaba

University of South Florida (USF) M3 Publishing

Tourism faculties and Tourism Vocational Schools are educational institutions where qualified personnel corresponding to the needs in the tourism sector are trained. The correct use and teaching of concepts and terms in tourism education is very important for the quality of education. The detection of preliminary information and correction of incorrect information will improve the quality of tourism education. Metaphor is one of the most preferred methods for detecting preliminary information and correcting incorrect information. This study aims to determine the metaphors of students who are receiving education for the tourism sector for the concept of Alternative tourism. The study …

Anatolian Landscape And Faith Tourism: Ancient Times To Present Conference Proceedings: Volume 1, Muharrem Tuna, Ozlem Koroglu, Gamze Kaya, Eda Hazarhun, Nuray Yildiz

University of South Florida (USF) M3 Publishing

This is the fist volume of the Anatolian Landscape and Faith Tourism: Ancient Times to Present Conference Proceedings Series: Volume 1.

ISSN: 2994-4104

The Effect Of Covid- 19 Pandemic Process On Social Psychology And Nature-Based Therapeutic Activities, Aysun Yalvac, Esmahan Yalcin, Murad A. Kasalak

University of South Florida (USF) M3 Publishing

Today, many scientists have stated that the use of nature-based products and activities at certain rates together with the healing effect of modern medical techniques during the epidemic that affects the whole world has health-supporting benefits. Based on these views, people's consumption of products obtained from natural resources has increased and the interest in outdoor activities in nature has increased. Due to the positive effects of these activities on mental health, socialization and rehabilitation processes, over time, it became necessary to consider these activities within the scope of therapeutic recreation applied to groups with health restrictions such as the disabled, …

Predicting Intentions To Continue Using Travel Apps In The Post Covid-19 Crisis, Ahmed C. Bouarar, Smail Mouloudj, Asma Makhlouf, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

In the era of information technology and the Internet, travel apps have become a significant element influencing modern travel behavior. However, research in this context remains limited in the tourism literature. This paper aimed to investigate the factors that influence intentions to continue using travel apps in the post-COVID-19 crisis in Algeria. A convenience sample of 380 Algerian tourists was surveyed, and a total of 244 questionnaires were collected over three months. The method used to test the proposed hypotheses empirically was the multiple regression analysis using SPSS 26. Results showed that attitude, perceived behavior control (PBC), degree of satisfaction, …

The Village Law In Indonesia As Mechanism To Support Decentralisation In Tourism, Masrura R. Idjal

University of South Florida (USF) M3 Publishing

This study aims to evaluate the mechanism of Indonesia's village-level tourist planning and development decision-making process following the adoption of the Village Law (Law No. 6 of 2014). The Village Law aimed to alter the concept of authority, how villages developed, including in terms of tourism. The village Law is a component of Indonesia's decentralized governance structure, which has been in place for the past 20 years. Decentralization is the process by which national government functions such as administration, financing, and authority are transferred to local governments. The Village Law was enacted to give the village government greater power, authority, …

A Scientometric Review Of Artificial Intelligence In Tourism (2000-2021), Rujun Wang, Yu Mu, Ying Huang

University of South Florida (USF) M3 Publishing

With the increase in the combination of artificial intelligence and the service industry, many applications of artificial intelligence in tourism have been gradually spawned. However, most of the existing research focuses on the algorithms and models of artificial intelligence, and few scholars have systematically reviewed the intersection of tourism and artificial intelligence, this study is based on scientometric, reviewing and sorting out 2689 relevant literature published in 2000-2021, and achieving the three purposes of status carding, hot spot snooping and trend prediction. First, through the participating locations, institutions and authors of collaborative networks, the main sources of AI-related research in …

Examining Social Media Views On Post-Pandemic Tourism Rebuilding: The Case Of Twitter, Muharrem Tuna, Nilgun Demirel Ili, Onur Celen

University of South Florida (USF) M3 Publishing

The world is trying to keep up with the COVID-19 pandemic's new normal conditions. The ongoing pandemic has adversely affected global tourism sectors and their activities like all sectors. Institutions and organizations in various countries, especially UNWTO, are taking initiatives to ensure the recovery of the tourism sector, which has been seriously affected by the COVID-19 pandemic. Therefore, the case study design, one of the qualitative analysis methods, was used to examine the views on social media activity (motivation) that occurred for the resumption of tourism. In the study, the effects of the pandemic on tourism were determined and a …

Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim

University of South Florida (USF) M3 Publishing

The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by …

An Attempt To Develop A Measurement Tool For Interpretation Performance Of Tourist Guides, Gizem Capar, Dilek Atci

University of South Florida (USF) M3 Publishing

The search for different experiences in touristic visits brings the necessity of differentiating the tours for tour guides with. Interpretation lies at the heart of this differentiation. This research aims to examine the structure of interpretation performance of tour guides empirically within the framework of E.R.O.T/T.O.R.E model. For this purpose, in line with the literature firstly conceptual structure of interpretation performance and interpretative guiding was determined, then expert opinion was sought with the expression pool consisting of draft statements. After expertising process, the measurement tool was first applied on a sample of 191 participants. For preliminary analysis the performance of …

Geriatric-Tourism, Pmr, And Thermal Treatments In The Third Age, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

This study aims to reveal the situation of geriatric-tourism (gerontourism) in Turkey with longitudinal data obtained from digital and social media. As a result of the study i) geriatric-tourists visiting Turkey mostly benefit from thermal treatments in complementary medicine and PMR in traditional medicine, and also resort to hair transplantation among aesthetic interventions, ii) they come mostly from Iraq and Libya (Middle East), Germany (Europe), Azerbaijan (the Turkic Republics), and Ukraine and Russia (CIS), iii) they mostly prefer big cities such as Izmir, Ankara, Istanbul, Antalya, Bursa, iv) motivation factors are cost, thermal resource richness, medical service quality and additional …

The Mediating Role Of Corporate Prestige Perception In The Effect Of Person-Organization Fit On Intention To Leave: A Research In Hotel Enterprises, Bayram Kirmizigul

University of South Florida (USF) M3 Publishing

In this study, it has been aimed to measure the effect of person-organization fit on employees’ intention to leave and to determine the mediating role of employees' corporate prestige perceptions on this effect. In line with this purpose, face-to-face surveys were conducted with the personnel currently working in hotel enterprises to reach the required data firsthand. Within the scope of this study, 396 valid questionnaires were included in the research, and data obtained were subjected using SPSS and AMOS statistical programs. Reliability and validity analyses of the collected data, demographic statistics of the participants, and correlation analyses regarding the relationships …

A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat

University of South Florida (USF) M3 Publishing

In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …

Evaluation Of Somuncu Baba Tomb And Complex Within The Scope Of Faith Tourism, Kubra N. Sevim, Nalan Isik, Metin Surme

University of South Florida (USF) M3 Publishing

It is thought that the importance of Somuncu Baba Tomb and Complex, which is an important religious tourism center in Darende district, located within the provincial borders of Malatya, is not known enough, advertising and promotional activities are insufficient, and at the same time, the potential of faith tourism should be evaluated. Based on this information, the aim of the research is to determine why the Tomb of Somuncu Baba cannot be evaluated within the framework of faith tourism. In this context, the interview technique, one of the qualitative research methods, was used in the study and the reasons for …

Proceedings Of The Conference On Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

ISSN: 2834-4731

Advances In Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-08-0

Table of Contents

• Analysis of green marketing orientations of green hotels during COVID-19 with fuzzy
  • Ceylan Bozpolat and Burcu Simsek Yagli
• The effect of organizational change on organizational commitment
  • Ali Sukru Cetinkaya and Shafiq Habibi
• Tourism-oncology: More than a treatment
  • Ozge Buyuk and Gulsah Akkus
• A literature review on tourism studies based on technology acceptance model …

A Literature Review On Tourism Studies Based On Technology Acceptance Model (2000-2021), Yakup K. Ozekici

University of South Florida (USF) M3 Publishing

Although there is ample research on technology acceptance model from both out of tourism (Marangunić & Granić, 2015) and tourism literature (Pourfakhimi et al., 2019). There is no paper explicating how the TAM have been addressed in tourism and hospitality literature to guide researchers in accelerating theoretical advancement and help tourism professionals in designing creative solutions. Thus, it is the aim of this study to unfold progress of TAM in tourism and hospitality literature through overviewing it. To fulfil this aim, 145 quantitative papers based their theoretical framework on TAM, published at journals involved within SSCI, ESCI or Scopus indexes …

Scope Of Rural Tourism Inroads Through Nonvegetarian Gastronomic Tradition In Western Himalayas: The Hindu’S Bakrid, Rohit Chauhan

University of South Florida (USF) M3 Publishing

This study explores the potential of rural gastronomic capital as tourism product in Shimla district of Western Indian Himalayas keeping in view the sustainable community-based approach. Bottom-up community driven approach is essential for sustainable tourism development and the state under study accounts for 89% of rural population. Gastronomic tradition is one such approach involving a large number of populations bringing them direct benefits. In this study a mixed research design was adopted for first identifying themes and lately looking for scope in a broader area. For getting initial idea 16 interviews were conducted. Upon analyzing the responses from this pilot …

The Relationship Between Balloon Tourism And Well-Being, Serkan Bertan

University of South Florida (USF) M3 Publishing

The relationship between balloon tourism and well-being was analyzed in this study. In line with this purpose, a questionnaire was implemented on people living at Pamukkale destination. The reason for selecting Pamukkale was its importance as one of the most prominent localities with many hot air balloon activities. Structural equation model was used in this study which was conducted to determine the relation between well-being and the effects of and support for balloon tourism. The sample was determined with random sampling method. Data were analyzed through PLS-SEM method. Economic, cultural and environmental impacts were found to be positively affecting the …

The Influence Of Demographic Characteristics On Satisfaction With Adventure Tourism Experience, Tahir Albayrak

University of South Florida (USF) M3 Publishing

Although the researchers extensively investigate white-water rafting as an adventure tourism type, little is known about the influence of participants’ demographic characteristics on the formation of rafting satisfaction. This study examines the influences of gender, marital status, age, and previous experience on overall satisfaction with the rafting experience by using data obtained from 319 German tourists, who participated in white-water rafting on holiday. Research results revealed that the respondents’ ages and previous experiences significantly contribute to their overall satisfactions with rafting experience. The findings of this study give comprehensive insights to scholars and practitioners targeting to identify white-water rafting participants’ …