Business Commons^™

Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.