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Full-Text Articles in Business
Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin
Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin
Journal of Tourism Insights
The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study …
Exploring Motivational Factors For Dude Ranch Vacations, Aj Templeton, Ji-Eun Lee
Exploring Motivational Factors For Dude Ranch Vacations, Aj Templeton, Ji-Eun Lee
Journal of Tourism Insights
Dude-ranch vacations have been popular for a segment of travelers. Research in purchase motivation spans various sectors of the hospitality industry; however issues surrounding the dude-ranch industry remain unexplored. The objectives of the study were: (1) to examine the impact of push and pull factors of motivations on customer purchase intention in dude-ranch vacations, (2) to survey the sources of information behind purchase decision for dude ranch vacations. Factor analysis and regression analysis were used for data analysis. The results of the study indicated that pull factors significantly influenced purchase intention of dude ranch vacations more strongly than push factors. …