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Exploring Motivational Factors For Dude Ranch Vacations, Aj Templeton, Ji-Eun Lee
Exploring Motivational Factors For Dude Ranch Vacations, Aj Templeton, Ji-Eun Lee
Journal of Tourism Insights
Dude-ranch vacations have been popular for a segment of travelers. Research in purchase motivation spans various sectors of the hospitality industry; however issues surrounding the dude-ranch industry remain unexplored. The objectives of the study were: (1) to examine the impact of push and pull factors of motivations on customer purchase intention in dude-ranch vacations, (2) to survey the sources of information behind purchase decision for dude ranch vacations. Factor analysis and regression analysis were used for data analysis. The results of the study indicated that pull factors significantly influenced purchase intention of dude ranch vacations more strongly than push factors. …
An Exploratory Study Of Wellness Travel: Differences Between U.S. And Non-U.S. Travelers, Rebecca Boulay, Nancy M. Hritz, Candace Ashton
An Exploratory Study Of Wellness Travel: Differences Between U.S. And Non-U.S. Travelers, Rebecca Boulay, Nancy M. Hritz, Candace Ashton
Journal of Tourism Insights
Wellness tourism has become an increasingly popular trend as many resorts and destinations now offer these activities and amenities. Given that the “wellness travel” term is relatively new for U.S. travelers, it is unknown how they may differ in their wellness and travel choices from non U.S. travelers. Convenience samples of tourists in the US and Europe were surveyed about their differences in wellness travel motivations and perceived wellness. T-tests revealed significant differences. U.S. travelers were more likely to want to participate in outdoor activities such as hiking and camping when traveling compared to non U.S. travelers. Non U.S. travelers …