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Tourism and Travel

Journal of Tourism Insights

Consumer Perception

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Perception Of Green Hotels In The 21st Century, Godwin-Charles Ogbeide Jul 2012

Perception Of Green Hotels In The 21st Century, Godwin-Charles Ogbeide

Journal of Tourism Insights

This study was conducted to examine the perceptions, attitudes, behaviors, and thoughts of consumers when it comes to “green” hotels (resorts) in the twenty-first century. People have, in recent years, shifted their focus towards preserving the environment; thus, leading a movement to an expectations of “green” lifestyles. These lifestyles are not only in the home, but wherever the traveler goes leading to “green” hotels being a major interest to consumers. The result of this study indicated that consumers are willing to stay in green hotels. The study also showed that a majority of consumers considered going “green” as an important …