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International Tourists' Perceptions Towards Destination Brand Image: A Case Study Of Socotra Island, Yemen, Ahmed Abdullah Omer, Madhuri Sawant, Rajesh Ragde
International Tourists' Perceptions Towards Destination Brand Image: A Case Study Of Socotra Island, Yemen, Ahmed Abdullah Omer, Madhuri Sawant, Rajesh Ragde
Journal of Tourism Insights
The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists …
Identifying The Determinants Of Ecotourism Potential: An Investigation Of Reiek In Mizoram, Rajdeep Deb, Himanshu Bhusan Rout
Identifying The Determinants Of Ecotourism Potential: An Investigation Of Reiek In Mizoram, Rajdeep Deb, Himanshu Bhusan Rout
Journal of Tourism Insights
The current study aims to identify and evaluate the determinants of ecotourism potential in Reiek, located in Mizoram. The study is based on Boyd and Butler (1996) model for identifying the determinants and evaluating the ecotourism potential. A sample of 201 respondents were surveyed using structured questionnaire, and subsequently were analysed with the help of statistical tools. After analysis, it was found that six factors: accessibility, relationship of ecotourism to other resources, regional attractions, availability of tourism infrastructure, degree of social interaction, and type of management developed for long term protection of the area vastly determine the ecotourism potential of …
Social Tourism Entrepreneurship As Tool For Development Of Rural Areas: A Case Study Of Himalayan Region Of Jammu & Kashmir, India, Basith Nabi Wani Reseach Scholar, Danish Iqbal Rania Dr
Social Tourism Entrepreneurship As Tool For Development Of Rural Areas: A Case Study Of Himalayan Region Of Jammu & Kashmir, India, Basith Nabi Wani Reseach Scholar, Danish Iqbal Rania Dr
Journal of Tourism Insights
The promotion of rural tourism has been suggested as a way to promote local economic, social, and cultural renewal. The importance of entrepreneurship in the tourism sector is growing. Since entrepreneurs may be vital in the growth of rural communities, especially those in less industrialized regions, they are frequently confronted with a variety of social issues. Finding new sources of revenue and employment possibilities for them is essential. There is no doubt that entrepreneurial businesses help the host community and the nation's economy. Kashmir's rural areas have certain unique characteristics that can be turned into enticing tourist destinations. This study …