Business Commons^™

Validation Of An Operationalized Model Of Iso-Ahola’S Theory Of Tourism Motivation: A Case In Point-To-Point Suborbital Space Travel, Brian T. Musselman Ph.D., Scott R. Winter Ph.D.

Journal of Aviation/Aerospace Education & Research

The purpose of the study was to validate Snepenger, King, Marshall, and Uysal’s (2006) model of Iso-Ahola’s (1982) theory of tourism motivation for use in point-to-point suborbital space tourism research. No previous research was discovered, which assessed point-to-point suborbital space flight within the theoretical foundation of the theory of tourism motivation. Snepenger et al.’s (2006) model was assessed as published, and exploratory factor analysis (EFA) failed to produce data fitting the four dimensions. The researchers modified the item descriptions based on research. Using a second sample, the modified model was assessed. EFA produced four factors with adequate convergent and discriminant …

What Factors Predict A Consumer's Willingness To Purchase A Subscription-Based Airline Program?, Sean R. Crouse

Journal of Aviation/Aerospace Education & Research

Introduction: Many services offer subscription-based sales models. The aviation industry has not widely attempted to market a subscription-based service through their airline for ticketing purposes. This study developed a regression equation to determine predictive factors for the type of individual who would purchase a subscription-based airline ticket.

Method: A two-stage approach was used where the participants (N = 521) answered demographic information, flight habits, and the same scenario with a perceived value scale and willingness to purchase scale.

Results: Stage 1 found perceived value, employment status, and early boarding preference all to be significant factors, accounting for …

Competency-Based Training In Aviation: The Impact On Flight Attendant Performance And Passenger Satisfaction, Latoya Gibbs, Lisa Slevitch, Isaac Washburn

Journal of Aviation/Aerospace Education & Research

According to the United Nations World Tourism Organization (UNWTO, 2017), over one billion tourists traveled the globe in 2016. In spite of this increase of travelers, airlines are faced with declining levels of customer service and quality of customer experience (American Customer Satisfaction Index [ACSI], 2012). Frontline service employees, like flight attendants, create a critical impression of the service which affects customer perceptions and satisfaction. Nevertheless, many unknowns exist about what creates such impression and how it can be improved. In particular, no study has investigated the effects of Competency-Based Training (CBT) on flight attendants’ performance and consequently passengers’ satisfaction. …