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Digital Or Printed Textbooks: Which Do Students Prefer And Why?, Michelle Millar, Thomas R. Schrier
Digital Or Printed Textbooks: Which Do Students Prefer And Why?, Michelle Millar, Thomas R. Schrier
Hospitality Management
Despite the fact the many textbook publishers offer several of their titles in digital format, the sale of e-textbooks have been less than stellar. This study investigates factors in the adoption of e-textbooks. Specifically, it examines students’ preferences toward printed versus electronic textbooks, and why they prefer one to the other. In general, students still prefer printed textbooks to electronic textbooks. The primary reason for their preference was because the students simply prefer print to digital. This study helps both textbook publishers and educators to better understand the reasons for e-textbook adoption and help determine ways to communicate the benefits …
An Examination Of Factors Affecting Japanese Tourism In Hawaii, Sun-Young Park, Hye-Ryeon Lee
An Examination Of Factors Affecting Japanese Tourism In Hawaii, Sun-Young Park, Hye-Ryeon Lee
Hospitality Management
The Japanese tourist market is a crucial component of the Hawaii tourism economy due to both market size and higher per capita expenditures in comparison with other key markets for the state. Over the past decade, annual Japanese tourist arrivals have decreased significantly off a peak in 1997. This study examines various supply and demand factors, which may be influencing Japanese tourist arrivals to Hawaii using regression analysis. Results show that five of eight variables significantly influence the monthly Japanese tourist numbers to Hawaii: monthly total Japanese overseas tourists, available air seats, average room rates, available room units, and change …
The Use Of Adventure Travel In The Meeting Planning Industry, Michelle Millar
The Use Of Adventure Travel In The Meeting Planning Industry, Michelle Millar
Hospitality Management
This study investigates the types of adventure travel activities, ecotourism, soft-adventure, or hard-adventure activities, that meeting planners have used, and if the type of activity used varies by meeting planner type. Surveys were completed by one hundred and eighteen purposefully selected meeting planners. The sample included corporate, association, independent, incentive and other meeting planners from the United States and Canada. Overall, independent planners utilized the most activities across all three adventure travel categories, followed by incentive travel planners. Corporate, association, and other meeting planners did not seem interested in using adventurous activities at meetings.
A Content Analysis Of Costa Rican Ecolodge Websites, Michelle Millar, Gail Sammons
A Content Analysis Of Costa Rican Ecolodge Websites, Michelle Millar, Gail Sammons
Hospitality Management
The purpose of this study is to analyze the websites of a randomly selected group of Costa Rican ecolodges to determine how they are using their websites to market on the Internet. The study addresses the question of whether or not the ecolodges are using their websites to promote themselves as ecolodges, and if in fact they also promote ecotourism. Ecolodges are an important component of ecotourism and the success of ecotourism may depend on the success of the ecolodge. In the past, however, due to their remote location, it has been difficult for ecolodge owners to promote their ecolodges. …