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Tourism Trends And Patterns: What Are The Determining Factors?, Courtney Chais
Tourism Trends And Patterns: What Are The Determining Factors?, Courtney Chais
Honors Theses
Travel and tourism stimulates economic growth, investment and foreign trade. Almost 1/6 of the world’s population traveled to an international destination in 2005. Annual data show that international tourist arrivals are continuing to grow, but what variables determine where tourists decide to travel? The ideas of many past studies were examined to decide which variables to consider for my model. This study used a particular set of five destination countries as proxies for the five regions categorized by the World Tourism Organization. This allows the economic model to capture any area-specific characteristics. Data from over 150 origin countries are used …
Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers
Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers
Honors Theses
The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …