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Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman
Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.
Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman
Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman
Dick Pope Sr. Institute Publications
1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …
Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman
Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman
Dick Pope Sr. Institute Publications
1. The majority of the respondnets had not been to Wet N' Wild previously. 2. Most respodents decided to visit the park a day prior to, or on the day of their visit. 3. Repondents were influenced to visit the park by brochures, their previous experience with Wet N' Wild, and word of mouth recommendations. 4. The most frequently used facilities were the Wave Pool, Raging Rapids, and Lazy River. 5. Most respondents purchased food and beverage in the park and were quite satisfied with quality, prices, and service. Over one third of the respondents visited the Surf Shop and …
Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies
Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …
Church Street Station's Train Ride To Mount Dora: Focus Groups Of Central Florida Residents, Tourists, And Convention Delegates, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents, tourists, and convention delegates with regard to a new train ride attraction between Orlando and Moutn Dora. In particular, the discussion focused on the appeal of the new attraction to these three groups and their suggestions for features to present on this unique ride.
Church Street Station Train Excursion Market Study, Ady Milman
Church Street Station Train Excursion Market Study, Ady Milman
Dick Pope Sr. Institute Publications
The following are the main findings of this study: 1. All respondents expressed a relativitly high interest in taking the new train attraction when it opens. Eighty eight percent of the local residents, ninety one percent of convention delegates and ninety five percent of tourists, said that they will probably or definitely take the ride. 2. Respondents were willing to pay an admission fee of $15.00 (local residents) to pay $23.00 (tourists) for the round trip. 3. The train ride was perceived to appeal to all market segments: young and old, with our without children, tourists and locals, males and …