Business Commons^™

What Hospitality And Tourism Higher Educators Learned From Covid-19: A Case Of Turkiye, Ayse Collins, Ayse S. Dulger, Muharrem Tuna, Muzaffer Uysal

Journal of Global Education and Research

Among all the sectors, the hospitality and tourism sector has been detrimentally affected by the impact of the COVID-19 pandemic. This research aimed to determine how changes have been experienced specifically in the Turkish tourism higher education and tourism sector. Twenty-seven academics from the hospitality and tourism education departments were interviewed. Most agreed that restrictions have limited student access to hands-on practical courses and internships, which are crucial to developing necessary competencies. Moreover, the results showed the curriculum does not always meet the needs of the hospitality industry for a trained and skilled workforce. The challenge is to decide what …

Family Tourism: Understanding The Concept And Improving The Parents - Children Relationship, Anukrati Sharma Anu, Shruti Arora Dr.

Journal of Sustainability and Resilience

Family tourism is driven by the increasing importance placed on promoting family togetherness, keeping family bonds alive and creating family memories. It not only builds life long memories, but also gives break away from the usual routine, opening the minds to new cultures, foods and experiences and even good for health. According to the researchers, positive relationships between parents and children are important for children’s overall development and builds trust. Various articles on family tourism from 2010 to 2023 were gathered from the Web of Sciences, UGC Journals, Scopus indexed journals, books, websites and was reviewed by the researchers.

Examining Crises Resilience In Tourism : A Systematic Review Of Literature, Kanyamwa Lunanga Félix, George Ariya, Priscillah Omagwa

Journal of Sustainability and Resilience

This study is the systematic review of literature on the resilience of tourism businesses. Following the various crises and disasters that shook the World between 2000 and 2020, the interest of researchers in tourism resilience has increased significantly. Despite the interest felt by these scientists, the notion of resilience has remained fragmented in terms of its definition and dimensions. This review presents an overview of the literature on the resilience of tourism businesses from 2013 to June 2023. The study revealed that there is a lack of cohesion in the literature on resilience from the definition to its influencing factors. …

Generative Artificial Intelligence (Gai) In Hospitality And Tourism Marketing: Perceptions, Risks, Benefits, And Policy Implications, Usman Khan, Kashif Ali Khan

Journal of Global Hospitality and Tourism

This study investigates the integration of generative artificial intelligence (GAI) into hospitality and tourism marketing and its implications for industry professionals in the United States. This study employed a mixed methods approach, gathering qualitative insights from 20 professionals and quantitative data from a sample of 163 participants. The qualitative study revealed concerns about data privacy, customer trust, and ethical considerations regarding GAI implementation. However, participants acknowledged its potential to enhance personalization, engagement, and operational efficiency. The quantitative study supported these findings by showing a level of concern about risks but agreement on the benefits of GAI. Additionally, the participants were …

The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh

Journal of Global Hospitality and Tourism

This study investigates how artificial intelligence (AI) tools influence deceptive digital practices within the hospitality industry. As AI capabilities such as chatbots and language models are increasingly used in the industry, their potential impact on deception warrants examination. A comprehensive review is conducted to analyze how hospitality businesses utilize AI tools and how this shapes deceptive behaviors online. Specifically, the review examines how AI-generated content may erode consumer trust and decision-making. It also explores the emerging use of machine learning to fabricate fake reviews and social media posts. As deception undermines trust in businesses and the industry, the effectiveness of …

Influencers Of Resident Attitudes Towards Tourism: The Shortfall In Our Assessment Methods, Christopher S. Dutt

Journal of Global Hospitality and Tourism

The study of residents’ perceptions and attitudes towards tourism has received considerable interest over the years. While much agreement has been found, there are also several areas of disagreement and noteworthy gaps that affect our understanding of residents’ attitudes toward tourism. This discussion reviews some of the existing findings of past studies, before considering some of the significant gaps. These include the dominance of social exchange theory (SET) as the principal model, the lack of distinction between tourists and tourism, and the impact of tourist typologies on perceptions of tourism.

Tourist Engagement Model Of Regenerative Tourism Destinations: A Case Study Of Egon Buluk Tourism Village, Sikka Regency, East Nusa Tenggara Province, Michael Rudolfus Sawu, Muhammad Ridla

Journal of Global Hospitality and Tourism

The research aims to analyze regenerative tourism components products, tourists’ perceptions, tourists’ experiences, and regenerative tourism development policies while involving tourists as co-creators. The research utilizes a qualitative method with a phenomenological approach. In-depth interviews were conducted with 27 stakeholders related to the tourist engagement model in the development of tourism destinations at the village scale. This research found that the development of regenerative tourism product components showcases uniqueness and beauty on a massive scale due to being situated in conservation areas. However, there is a need for improvement in other components to provide a sense of safety, comfort, and …

The Impact Of Sharing Economy Platforms On Tourism: Opportunities, Challenges, And Future Directions, Mehmet Bahar

Journal of Global Hospitality and Tourism

The sharing economy is a socio-economic phenomenon where surplus goods and services, aided by technology, are shared mutually among those in need and providers, coming together to exchange these goods and services. Economic crises, environmental issues, changes in social life, and technological advancements have led to the emergence of the sharing economy as an alternative model to existing goods and services. In this regard, the tourism sector has also been affected by this change, offering new travel and holiday alternatives, competitive advantages to stakeholders, the creation of new income sources, and the establishment of a more sustainable approach. Consequently, this …

Leveraging Chatgpt For Writing In Scholarly Publications-Guidelines And Recommendations For Hospitality And Tourism Researchers, Faizan Ali

Journal of Global Hospitality and Tourism

In the ever-evolving landscape of global hospitality and tourism, the first issue of volume third of the Journal of Global Hospitality and Tourism embarks on an intellectual journey to explore pressing matters at the intersection of travel, management, culture, and inclusivity. This issue, encompassing a rich array of research papers and viewpoints, delves into multifaceted themes that resonate with the multifarious dimensions of our industry.

Meaningful Work And Job Burnout Among Frontline Employees Of Classified Hotels In Nairobi City County, Kenya: Does Gender Identity Matter?, John Kahuthu Gitau, Rosemarie Ayuma Khayiya, Vincent Nyamari Maranga

Journal of Global Hospitality and Tourism

This study investigates the impact of meaningful work on job burnout (JBO) among frontline employees in Nairobi City County. Data was collected from 309 employees in various hotel categories ranging from two- to five-star-rated hotels. The present study applied the conservation of resources (COR) theory to develop a framework. It found that positive meaning in work had inverse relationships with all aspects of JBO. The negative influence of meaning-making through work significantly affected emotional exhaustion (EE) but not depersonalization (DP) and reduced personal accomplishment (RPA). The study recommends that operators and managers of classified hotels recognize the importance of boosting …

Evaluation Of Street Foods By Tourism Stakeholders: The Case Of Batman, Hasan Önal Şeyhanlıoğlu, Berat Utku Becerikli

Journal of Mediterranean Tourism Research

The aim of the research is to reveal the perspective of tourism stakeholders in Batman province on street delicacies. For this purpose, data were collected from 21 local stakeholders in Batman province by semi-structured interview method, which is one of the qualitative data collection techniques. The data of the study were obtained between 25.10.2023 and 25.11.2023. The data were analyzed with the help of the MAXQDA program. It was concluded that the participants had knowledge about Batman’s street delicacies. Another result of the research is that there are problems in the promotion and marketing of street delicacies. According to another …

Host Communities: The Foundation Of Regenerative Tourism, Marie Haley

Journal of Sustainability and Resilience

Tourism is a human structure and cannot be equated to natural systems such as farming. While regenerative farming focuses on the health of the natural system starting with the soil, tourism is a human system and must focus on regenerating the human system. This paper argues that the foundation of tourism is the host community. If the host community is vibrant and healthy, dynamic and resilient and has appropriate political systems to manage tourism, tourism will have the social licence and will thrive. Tourism can then have upwardly cascading feedback mechanisms where the host community can restore the natural environment, …

The Sounds Of Travel: Video Ethnography In Multisensory Tourism Research, Francesc Fusté-Forné

Journal of Sustainability and Resilience

While the analysis of the tourist experience often relies on the visual representations, recent research also increasingly calls for a multisensory understanding of tourism research. Soundscapes are an emerging type of tourism attraction that contributes to the protection and promotion of the sense of place. Departing from the use of video in ethnographic practice, this research notes illustrates the features of soundscapes in nature-based tourism research based on video auto-ethnography. Results show that the sounds of water, animals and gastronomy are evocative of people, places and practices in nature-based tourism experiences.

Evaluating Children's Menus In Theme Park Restaurants, Maria Fusté Forné

Journal of Sustainability and Resilience

Children who travel with their families eat in restaurants that usually offer special kid’s menus. The quality of those menus is often questioned and in the present context where children’s obesity and overweight are increasing, it is relevant to pay attention to the different environments where children eat. The present paper wants to analyse if specific restaurants menus in one of the most relevant theme park are healthy or unhealthy. Using a validated instrument to evaluate kids’ menu, restaurants in Disney Village (Disneyland Paris) are analysed. Results show that half of them are unhealthy and none of them are completely …

Climate Change Commitments And Challenges To Achieve Regenerative Tourism: A Case Of Aotearoa New Zealand, Asif Hussain

Journal of Sustainability and Resilience

New Zealand heavily relies on nature-based tourism for its popular "100% pure New Zealand" brand. However, the country faces challenges in mitigating greenhouse gas (GHG) emissions due to the significant contribution of long-haul destination. Despite various environmentally friendly initiatives, the primary obstacle to achieving low-carbon and regenerative tourism lies in the fact that tourists must fly to reach New Zealand. In terms of per-capita aviation emissions, New Zealand ranks sixth for international and fourth for domestic aviation emissions among other countries. The tourism sector in New Zealand is particularly vulnerable to natural disasters, with a 54% increase in vulnerability. This …

Advances In Managing Tourism Across Continents: Volume 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the third Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-09-7

TABLE OF CONTENTS

• Do isomorphic pressures impede greenwashing in the hospitality industry? A theoretical framework
  • Mert Gurlek
• Tax in tourism research: A bibliometric analysis
  • Serap Ozdemir Guzel and Tugce Uzun Kocamis
• COVID-19 and the “most magical place on earth”: Applying the IDEA model to theme park crisis messaging
  • Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna …

Covid-19 And The “Most Magical Place On Earth”: Applying The Idea Model To Theme Park Crisis Messaging, Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna Sellnow, Timothy Sellnow, Michael Strawser

University of South Florida (USF) M3 Publishing

The global tourism reaches of Orlando, Florida, and the world’s most visited theme park complex, Walt Disney World, provide a unique context for studying global communication in a tourism setting through the crisis messaging efforts. This study explores the reopening of Walt Disney World and subsequent messaging, specifically from a risk and crisis perspective, using the IDEA model to categorize Disney COVID-19 messages. Using a qualitative, etic approach via a codebook based on the IDEA model, the study results determined whether pandemic messages and mentions (the study’s unit of analysis) addressed internalization, explanation, or action.

Restrictions Are Lifted: The Effect Of Risk Perception Of Covid-19 On Future Travel Intentions Of Dutch Travellers, Rami K. Isaac

Journal of Global Hospitality and Tourism

This study aims to understand better the psychological impact of COVID-19, the risk perception, travel and destination risks of Dutch travellers and their intention to travel when travel restrictions due to COVID-19 are lifted. This study takes a step toward closing the gap in the literature as it provides new insights into the risk perceptions regarding COVID-19 and the travel intentions of Dutch travellers now that travel restrictions are lifted. This study employed a quantitative approach to market research. Questionnaire research was applied. The questionnaire is created with the web-based survey tool Qualtrics. 343 respondents filled in the questionnaire. The …

Editorial: Navigating Hospitality's Diverse Horizons, Faizan Ali

Journal of Global Hospitality and Tourism

In the ever-evolving landscape of global hospitality and tourism, the second issue of Volume 2 of the Journal of Global Hospitality and Tourism embarks on an intellectual journey to explore pressing matters at the intersection of travel, management, culture, and inclusivity. This issue, encompassing a rich array of research papers and viewpoints, delves into multifaceted themes that resonate with the multifarious dimensions of our industry.

Race And Ethnicity In Hospitality Management: A Review Of Five Major Journals, Shaniel Bernard, Alana Dillette, Stefanie Benjamin

Journal of Global Hospitality and Tourism

Given the large representation of racial and ethnic minorities in the hospitality industry, it is important to understand how race and ethnicity are studied in major hospitality journals, especially due to their influence in informing research fundamental to scientific progress in the hospitality field. Informed by critical theory, this study systematically reviews the evolution of research on race and ethnicity in the top hospitality journals to highlight the possibility of hospitality management research taking a more critical turn to expose potent racial and ethnic counternarratives to the traditional broad scope of diversity management. Three themes emerged from the analysis covering …

Airbnb Purchase Intentions: How Familiarity And Social Media Impacts Millennials, Jaewook Kim, Wenfang Eris Liu

Journal of Global Hospitality and Tourism

Airbnb is one of the most distinguished sharing economy platforms providing guests accommodations. Despite a high number of individuals who use Airbnb, current behavioral intention model, Theory of Planned Behavior (TPB), cannot fully explain guests’ decision-making process to choose such accommodation. Especially, with little to no research being tested on the roles of social media influences and familiarity as information sources associated with the TPB model. The objective of this study is to examine the intentions of millennials to use Airbnb and to investigate TPB model with social media influences and familiarity as mediators on purchasing intentions. Through convenience sampling, …

Inclusive Journeys: Unveiling The Imperative Of Accessible Tourism For People With Disabilities, Faizan Ali

Journal of Global Hospitality and Tourism

This viewpoint delves into accessible tourism, highlighting its significance in the contemporary travel landscape. With a particular focus on disabled tourists, this piece elucidates their challenges during their journeys and advocates for a comprehensive understanding of their unique needs. The discourse emphasizes the long-overlooked nature of this segment and underscores the crucial reasons for studying and prioritizing accessible tourism. Drawing on existing literature and perspectives, the viewpoint concludes by presenting thought-provoking research questions to advance the discourse surrounding accessible tourism.

Adapting To A Renewed Collective Culture Through A Change In Organizational Behavior, Peter Bheda

Journal of Global Hospitality and Tourism

The dynamic interplay between organizational behavior and cultural transformation is paramount in the ever-evolving landscape of hospitality leadership. As the hospitality industry adapts to post-pandemic shifts, executives grapple with managing successful companies while ensuring effective employee engagement. While profitability surged for many, managing employees remains a complex challenge. Cultivating a thriving culture is a critical solution. Toxic cultures incur tangible and intangible costs, impacting revenues, employee retention, and productivity. The pandemic has underscored the urgency of cultural alignment, prompting leaders to rethink behavior patterns. Engaging leaders across hierarchies as "chief culture officers" promotes accountability, openness, alignment, and leverage, fostering a …

Determinants Of Food Waste: Tpb And Moderating Impact Of Demographics & Guilt, M Mansha Tahir

Journal of Global Hospitality and Tourism

Increase in number of people dining out significantly contributes to food waste in restaurants. It is crucial to understand the determinants of food waste. Such determinants are influenced by demographics as well as emotional factors. The present study is meant to understand such factors through the lens of the Theory of Planned Behavior (TPB). Participants’ intentions are influenced by guilt and this study was conducted to examine the moderating role of guilt. Hypotheses were tested with analysis of data collected from 423 participants. Constructs of extended model were analyzed with AMOS (V.21) for structural equation modeling whereas moderations were tested …

Tax In Tourism Research: A Bibliometric Analysis, Serap Ozdemir Guzel, Tugce Uzun Kocamis

University of South Florida (USF) M3 Publishing

Tourism industry is one of the important sources in terms of tourism economy. For this reason, tourism and tax are two important variables. Tax in the field of tourism research and the usage areas of these taxes are other remarkable issues. In recent years, countries and many tourism businesses have been taking taxes from tourists for various expenditure items. The increasing importance of tax in terms of both supply and demand side, and the lack of a holistic comprehension of the knowledge domain in the literature are the motivation of the study. In this context, this study aimed to present …

User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian

University of South Florida (USF) M3 Publishing

Research remains scant and ambiguous despite the need to understand better user-generated content (UGC) and its relationship with behavioral outcomes. In this regard, the influence of UGC on two types of visitors' word of mouth (WOM) was examined. In addition, satisfaction as a mediator was tested to gain more insight into the UGC and WOM relationships. Using a sample of 260 visitors (tourists & excursionists) who visited the historical site in China, SmartPLS was used to evaluate the study model and hypotheses. Findings demonstrate that UGC directly and positively affects two types of WOM. The results also show the full …

Leisure Activity And Place Requirement For A Better Life In Slow City Ahlat, Selin Kama, Nurullah C. Agbay

University of South Florida (USF) M3 Publishing

In this study, the types of activities and places that contribute to the improvement of the living conditions analysed within the example of the residents living in a slow city. The population of the study consists of the local people living in Ahlat (Bitlis, Turkiye), which was declared as a slow city in 2019. The data of the research were collected between 30 May and 15 June 2022. Three questions were asked to the participants about the kinds of activities the residents were engaged in, the activities they dreamed of doing and the kind of recreational places they needed to. …

Bibliometric Analysis Of Sustainability In Gastronomy Research, Nihan Akdemir, Bilsen Bilgili

University of South Florida (USF) M3 Publishing

Sustainability can be called the ability to be permanent. The economic, social and ecological dimensions of sustainability are important in terms of gastronomy. The rapid development of gastronomy in recent years has led many studies in literature to discuss gastronomy from different perspectives. The aim of this study is to reveal the development of national and international research on sustainability in gastronomy over the years with bibliometric analysis. In this context, Web of Science (WOS) and ULAKBIM TR-Dizin databases were examined in the analysis of the data until February 2023. For this purpose, articles were selected from the relevant sources …

Daha Iyi Bir Dunya Icin Turizm: Sayi 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Forth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2023'de Dördüncü Kıtalar Arası Turizm Yönetimi (MTCON23) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-11-0

Table of Contents

• The effect of sound atmosphere on emotion from a travel motivation …

The Effect Of Sound Atmosphere On Emotion From A Travel Motivation Perspective, Esref Ay, Semra Gunay

University of South Florida (USF) M3 Publishing

Travel constitutes the dynamic structure of tourism. It is not possible to speak of tourism without travel activity. Since travel motivation is known as a psychological driver of a certain tourism behavior, it is extensively studied in tourism research. The travel motivations of people have changed in the historical course. Accordingly, a change is observed in the quality of the tourism market. It is important to know the changing travel motivations in order to survive in the tourism market where there is intense competition between businesses and destinations and to get more shares from the market. In this study, the …