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Tourism and Travel

University of Northern Iowa

Dissertations and Theses @ UNI

2014

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The Economic Impacts Of Annual Community Festivals: A Case Of The Sturgis Falls Celebration, 2013, Chelsea Mae Tolle Jan 2014

The Economic Impacts Of Annual Community Festivals: A Case Of The Sturgis Falls Celebration, 2013, Chelsea Mae Tolle

Dissertations and Theses @ UNI

This study examines spending patterns and economic impact of visitors to the community of Cedar Falls, Iowa for the annual Sturgis Falls Celebration. The following aspects of festival tourism development were addressed: (1) visitors’ travel motivations and satisfaction; (2) visitors’ spending patterns and (3) the economic impacts of Sturgis Falls Celebration visitors in Black Hawk and contiguous counties.

The data for the study was collected using a questionnaire based intercept survey that was distributed to the attendees at the Sturgis Falls Celebration during the festival in 2013. Of the residents and visitors in attendance at the festival, 539 people participated …