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Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson
Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: This paper does not seek to condemn the use of incentives for high-end casino players. Rather, it is intended to illuminate common policies and practices that might require more measurement and consideration prior to being distributed. This paper also explores and examines existing literature and findings regarding the profitability of high-end casino players and offers guidelines for evaluating profitability.
Statement of Objective: This paper targets existing policies and practices in the contemporary Las Vegas casino gaming business, separately examining the profitability of each incentive program or common practice. As a consolidated examination of such practices, this paper can serve …