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- Aberrant behavior (1)
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- Cultural differences (1)
- Customer abuse (1)
- Dark triad (1)
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- Film tourism (1)
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Articles 1 - 5 of 5
Full-Text Articles in Business
Medical Tourism In The Post-Covid Era: Cultural Differences In Attitude Formation, Helena F. Allman, Anton P. Fenik, Hilmi A. Atadil
Medical Tourism In The Post-Covid Era: Cultural Differences In Attitude Formation, Helena F. Allman, Anton P. Fenik, Hilmi A. Atadil
Association of Marketing Theory and Practice Proceedings 2024
Rising health care costs in the United States have been historically shown to increase the U.S. consumers’ interest in medical tourism. The number of uninsured people in the United States is still astronomically high compared to other advanced economies around the world. As a result, medical tourism was on the rise for decades prior to Covid. The pandemic introduced certain stressors and higher levels of risk associated with both the travel and medical treatment services. While the majority of the U.S. population now has some kind of Covid immunity, the long term mental effects of Covid stress in everyday decision …
Using Dark Triad Personality To Understand And Moderate Jay Customer Behavior In Hospitality, Scott M. Widmier, Prachi Gala, Iason Koufodontis
Using Dark Triad Personality To Understand And Moderate Jay Customer Behavior In Hospitality, Scott M. Widmier, Prachi Gala, Iason Koufodontis
Association of Marketing Theory and Practice Proceedings 2024
Jay Customers are customers who act in a thoughtless or abusive way, causing problems for the firm, its employees, and other customers. Currently, the only way to identify Jay Customers is by their actions when it is already too late to prevent the negative consequences. This research tested and confirmed the use of Dark Triad personality (Narcissism, Machiavellianism, and Psychopathy) to identify individuals prone to Jay Customer behavior prior to its manifestation. Dark Triad personalities have distinctive characteristics that can be used to identify them along with a growing body of research on prescriptive actions to dissuade their disruptive behaviors. …
Cookies And Calamari: Squid Game’S “Dalgona” And Cutting Shapes From Its Impact On Korean Product Purchase And Travel Intentions, Wei Wang, Patrick Tyson, Haeden Overby
Cookies And Calamari: Squid Game’S “Dalgona” And Cutting Shapes From Its Impact On Korean Product Purchase And Travel Intentions, Wei Wang, Patrick Tyson, Haeden Overby
Association of Marketing Theory and Practice Proceedings 2024
This study explores individuals’ perceptions and attitudes toward Korean popular (henceforth referenced as Kpop) culture. Additionally, this study also aims to assess the impact of Kpop culture on consumers’ Korean product purchase and travel behaviors. Self-construal theory and social identity theory – being applied at individual and collective levels, respectively – will be employed within a qualitative, semi-structured, and inductive approach, an arrangement based around the game of “Dalgona” as seen in the Squid Game Korean Drama (henceforth referenced as K-Dramas). Study data may lend itself to both expansion of theoretical understanding regarding the study model and progression of marketer …
Service Robots Effect On Branding And Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, Banu Elmadag Ph.D.
Service Robots Effect On Branding And Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, Banu Elmadag Ph.D.
Association of Marketing Theory and Practice Proceedings 2024
With an increase in technology, a number of consumers are having new interactions with technology they experience when staying in hotels. A social media content analysis was conducted of Google Reviews of a number of hotels with service robots deployed. Hotels from the United States and Japan were analyzed. Reviews were scraped using online software and analyzed. The first round was a sentiment analysis to see the perceptions of online reviews containing information about the service robots. The majority of online reviews featuring robots were positive, with an overwhelmingly positive response from online reviewers in the U.S. After the sentiment …
Effects Of Uncertainty Avoidance On Film-Motivated Tourists' Perceptions Of Destination Image, Place Attachment, And Intentions, Patrick Tyson, Wei Wang
Effects Of Uncertainty Avoidance On Film-Motivated Tourists' Perceptions Of Destination Image, Place Attachment, And Intentions, Patrick Tyson, Wei Wang
Association of Marketing Theory and Practice Proceedings 2024
In an attempt to increase understanding of such film-motivated traveler bases, this study will apply self-congruence, film, and culture factors within a touristic background. This background, coming from a cross-cultural analysis between the Brazilian and Japanese episodes from the Netflix docuseries Street Food, will allow for exploration and analysis of the following research question: How does uncertainty avoidance affect the relationship between film-motivated tourists’ perceptions of destination image, place attachment, and travel intentions?
Study purposes include 1) examining mediation effects of place attachment in relationship between self-congruity theory and travel behavioral intentions and 2) evaluating moderation effects of film …