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Full-Text Articles in Business

Preliminary Briefing - Nature Of The Reno Casino Hotel Market, Harrison Price Company Jun 1993

Preliminary Briefing - Nature Of The Reno Casino Hotel Market, Harrison Price Company

Harrison "Buzz" Price Papers

A comparison study of Reno and Las Vegas in terms of: resident market, resident economy, interernational visitors, ground transportation, seasonality, and hotel occupancy.


Holiday Inn Maingate Guest Survey: May 1993, Dick Pope Sr. Institute For Tourism Studies May 1993

Holiday Inn Maingate Guest Survey: May 1993, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary goal of this study was to evaluate the current guest experiences at the Holiday Inn Maingate, and to assess the appeal of proposed changes in the hotel's public areas and guest rooms. More specifically, the study's goals included the following: 1. Obtain a demographic profile of the hotel guests. 2. Obtain a profile of the hotel guests' travel behavior and current trip characteristics. 3. Assess guest awareness of the hotel's public areas and available services. 4. Assess guest utilization level and perceived importance of the hotel's public areas and available services. 5. Assess guests' appeal of the proposed …