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Articles 1 - 7 of 7
Full-Text Articles in Business
Portuguese Continental Islands As Coastal And Maritime Tourist Destinations. Ria Formosa: An Exploration Of Its Media Impact Through Marketing, Adalberto Dias De Carvalho, Cristiana Oliveira
Portuguese Continental Islands As Coastal And Maritime Tourist Destinations. Ria Formosa: An Exploration Of Its Media Impact Through Marketing, Adalberto Dias De Carvalho, Cristiana Oliveira
International Journal of Islands Research
This paper highlights the tourism promotional impacts of the tourism marketing strategies and the related media activities in relation to the Ria Formosa Natural Park, a set of islands located in the Algarve, in southern Portugal. It seeks to understand which representations are induced in the potential customers of a directly targeted tourist market. For this, we will use the conclusions of scientific studies on the geographical and physical reality of this territory and the content of the messages spread by intentionally directed marketing as well as the news spread by the media. Here we particularly reflect on the prevailing …
The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran
The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran
Public Administration Master’s Projects
This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Occasional Papers
This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.
Japanese, U.S Tourists: Hotel Selections, Minho Cho
Japanese, U.S Tourists: Hotel Selections, Minho Cho
Hospitality Review
The author reports the results of an exploratory study concerning the importance placed on attributes of hotel selection by Japanese and American guests and cultural differences between these two groups, which represent the largest market for Korean international tourist hotels. The findings suggest that Hofstede's (1960) four dimensions of cultural values can be used to help marketers better understand their guest's hotel selection criteria.
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Research outputs pre 2011
This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …
Gigantic Malls Bring Downtown To Suburbia, Chester Smolski
Gigantic Malls Bring Downtown To Suburbia, Chester Smolski
Smolski Texts
"The recent opening of the Mall of America in Bloomington, Minn., has probably received more publicity than any other shopping center in the nation. This behemoth of shopping malls is certainly something to experience, but the real question is whether this $650 million investment has a future."
Tourism's Full Potential Waiting In Wings For R.I., Chester Smolski
Tourism's Full Potential Waiting In Wings For R.I., Chester Smolski
Smolski Texts
"Question: What industry in this country involves 8 million consumers daily, employs between 4 and 6 million people directly, generates nearly $200 billion in annual expenditures and is our second largest retailing activity? If you answered tourism, you are correct."