Business Commons^™

When The Social Networks And Internet Come To The Rescue Of Entrepreneurs: The Problematic Of Crowdfunding In Africa, Omenguele Rene Guy, Mbouolang Yimpi Cedric

The Journal of Entrepreneurial Finance

Since 2007, crowdfunding platforms have abounded on the web. It is estimated at 2.5 billion dollars the potential of the crowdfunding market in sub-Saharan Africa by 2025. The objective of this paper is to make an inventory of Crowdfunding activities in Africa, region with a most restrictive access to bank loan by SMEs, start-ups and young entrepreneurs. It appears from the economic and socio-cultural realities that Africa is a region with more potential catalyst for crowdfunding industry takeoff. However, there are many factors which are presented in this study as potential inhibitors of African CF market competiveness. This study has …

Crowdfunding Digital Platforms: Backer Networks And Their Impact On Project Outcomes, Yee Heng Tan, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

Crowdfunding platforms serve to connect project creators and backers. Previous research has explored several project and platform determinants that impact crowdfunding outcomes. However, there has been limited research on these determinants at an individual level. Our paper addresses how backers may influence the outcomes of projects in crowdfunding platforms. We explore several methods commonly used in the industry to identify influence and show that centrality measures through a backer affiliation network best exemplifies influence. Using data from Kickstarter, we construct a weighted backer network based on 52,678 common projects backed by 11,134 backers. Controlling for digital media mentions and project …

Crowdfunding Platforms: Ecosystem And Evolution, Yee Heng Tan, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

Crowdfunding is the practice of seeking support from a large number of backers, each funding a small amount, in order to reach a specific funding goal. This monograph examines: (1) the field of crowdfunding, (2) how it has evolved, (3) the impact crowdfunding has on the fields of innovation, marketing and finance and (4) the factors that can affect crowdfunding outcomes. We view crowdfunding as complementary and transformative, increasing the efficiency of several existing processes such as idea generation and testing, fund raising and collection. We combine practitioner perspectives and research findings to provide insights on this subject. We explore …

Raising Funds In The Era Of Digital Economy, Deserina Sulaeman

Dissertations and Theses Collection (Open Access)

The rapid advancement in technology and internet penetration have substantially increased the number of economic transactions conducted online. Platforms that connect economic agents play an important role in this digital economy. The unbridled proliferation of digital platforms calls for a closer examination of the factors that could affect the welfare of the increasing number of economic agents who participate in them.

This dissertation examines the factors that could affect the welfare of agents using the setting of a crowdfunding platform where fundraisers develop campaigns to solicit funding from potential donors. These factors can be broadly categorized into three distinct groups: …

Assessing The Interplay Between Crowdfunding And Sustainability In Social Media, Christofer Laurell, Christian Sandstrom, Yuliani Suseno

Research outputs 2014 to 2021

This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing …

Does The Crowd Support Innovation? Innovation Claims And Success On Kickstarter, Anirban Mukherjee, Cathy L. Yang, Ping Xiao, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

Online crowdfunding is a popular new tool for raising capital to commercialize product innovation. Product innovation must be both novel and useful (1-4). Therefore, we study the role of novelty and usefulness claims on Kickstarter. Startlingly, we find that a single claim of novelty increases project funding by about 200%, a single claim of usefulness increases project funding by about 1200%, and the co-occurrence of novelty andusefulness claims lowers funding by about 26%. Our findings are encouraging because they suggest the crowd strongly supports novelty and usefulness. However, our findings are disappointing because the premise of crowdfunding is to support …

Convincing The Crowd: Entrepreneurial Storytelling In Crowdfunding Campaigns, Stephan Manning, Thomas A. Bejarano

Management and Marketing Faculty Publication Series

This study examines the structure of entrepreneurial stories in pursuit of mobilizing resources from crowds. Based on a comparative analysis of Kickstarter crowdfunding campaigns, we examine in particular how, across different project types, project histories and potential futures are framed and interlinked in narratives to appeal to funders. We find that projects are narrated in different styles – as ‘ongoing journeys’ or ‘results-in-progress’ – to convey project value. The former style narrates projects as longer-term endeavors powered by creative initial ideas and a bold vision, inviting audiences to ‘join the journey’; the latter narrates projects more narrowly as a progression …

Inclusive Crowdfunding, Andrew A. Schwartz

Utah Law Review

Retail crowdfunding under Title III of the JOBS Act has a fundamental advantage over accredited crowdfunding and intrastate crowdfunding: the value of inclusivity. What that is worth in a given instance may be difficult to calculate, but it is surely more than zero. This is one reason to expect that retail crowdfunding, once it commences, may prove more successful than many commentators anticipate.

Innova Technology (B): Growing The Business For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur

Arcot Desai NARASIMHALU

This case is the second part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies and its related challenges for a young technology company The case is set in November 2012, two months after the launch of PROTAG, a new anti-loss device developed by Rick Tan and his partner, Jonathan Lim. Tan is the chief executive officer of Innova Technology Private Limited, the company that manufactures and sells PROTAG. After a highly successful product launch, …

Innova Technology (A): Seeking A Market For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur, Adina Wanjun Wong

Arcot Desai NARASIMHALU

This case is the first part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies for a young technology company The case is set in May 2012, and begins with the protagonist, Rick Tan, chief executive officer of Innova Technology Private Limited, contemplating what his company’s go-to-market strategy should be. Tan and his business partner, Jonathan Lim, who is also the Chief Technology Officer for Innova Technology, developed PROTAG, a new anti-loss device, using Bluetooth …