Open Access. Powered by Scholars. Published by Universities.®
<p>Electronic commerce -- Research<br />Teleshopping -- Research<br />Consumer behavior<br />Eye tracking</p>
Articles 1 - 1 of 1
Full-Text Articles in Business
Effect Of Timing And Source Of Online Product Recommendations: An Eye-Tracking Study, Qing Zeng
Effect Of Timing And Source Of Online Product Recommendations: An Eye-Tracking Study, Qing Zeng
Masters Theses
"Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better services to the consumers as well as assist consumers with their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on e-commerce users' interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that users show more interest in recommendation based on consumer reviews than recommendation based on expert reviews. Earlier recommendations do not receive …