Business Commons^™

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Exploring The Values Of Mobile Phone Technology In Tanzania Tourism Smes, Deirdre Lillis, Renatus Mushi

Conference papers

SMEs have been one of the reliable

sources of income and employment worldwide. Mobile

technologies have widely been used in performing a

number of activities for SMEs. Mobile phone

technology is maintained by a single or few operators

which leave endusers

with huge relief as they no longer

deal with technical issues. However, despite the notable

advantages of using mobile phone technology in SMEs,

their values have been explained in a generic way.

Specifics on direct and indirect benefits and concerns

on particular aspect and circumstances have not been

explored. The main challenge is that it is difficult to

single …

Teacherpreneurs: From Vocation To Innovation, Anthony Paul Buckley, Kisito Futonge

Conference papers

The global market for e-learning is projected to reach $255 billion by 2017 with a compound growth average of 23% since 2012 (GSV Advisors, 2012). The shift towards digital learning has attracted a wave of digital entrepreneurs who are creating e-learning content, learning platforms, educational apps and online marketplaces. Nowhere is this more evident than in the online 'K-12' market (50 per cent share of the global e-learning market). The term K-12 refers to 12 years of formal primary and secondary education from kindergarten (K) or nursery – essentially pre-university level education. The purpose of this paper is to investigate …

Are You Being Served? Self-Service Pros And Cons, Jennifer Lawlor

Other resources

In a Technological University Dublin research study led by Dr Petranka Kelly and myself, 133 airline passengers were interviewed in the departure area of a major international airport, about their usage and experiences of self-service technologies (SST).

Interactive Learning: Developing An Esimulation Portal Framework, Ayman Tobail, John Crowe, Amr Arisha

Articles

The emerging eLearning paradigm is becoming increasingly used in many academic disciplines. The concept acknowledges learning processes that no longer deploy only traditional teaching methods. It can be argued that today’s third level education students are part of a new virtual era where the blackboard has been replaced by the interactive whiteboard, so more interactive and virtually orientated teaching aids are required to assist in the transition from traditional learning to eLearning. The key objective of this paper is to propose a simulation-based learning framework that integrates web-based simulation and a web content management hierarchy model. Using the highly complex …

Customer Roles In Self-Service Technology Encounters In A Tourism Context, Petranka Kelly, Jennifer Lawlor, Michael Mulvey

Articles

This paper reports on a study which explored the customer perspective on their roles in SST encounters in a tourism context, through the theoretical lens of service-dominant logic. The study employed short qualitative interviews with airline passengers at an international airport. The findings suggest that customers can assume six roles in an SST encounter which can be viewed as either positive or negative in terms of value creation. Therefore, a key contribution of this paper is the development of a role-experience continuum which depicts the variations in customer experiences of value creation in a tourism context.

Customer Roles In Self-Service Technology Encounters In A Tourism Context, Petranka Kelly, Jennifer Lawlor, Michael Mulvey

Articles

This paper reports on a study which explored the customer perspective on their roles in SST encounters in a tourism context, through the theoretical lens of service-dominant logic. The study employed short qualitative interviews with airline passengers at an international airport. The findings suggest that customers can assume six roles in an SST encounter which can be viewed as either positive or negative in terms of value creation. Therefore, a key contribution of this paper is the development of a role–experience continuum which depicts the variations in customer experiences of value creation in a tourism context.

Augmented Reality And The Events Curriculum: The Students' Perspective, Mary O'Rawe, Alex Gibson

Conference papers

The emergence of Augmented Reality (AR) as a ground-breaking technology has transcended both business and academic sectors. Despite its rapid rise commercially, evidence of the benefits of AR in the classroom at higher education is slower to emerge, with only a limited focus to date on its specific relationship with curriculum development and learning outcomes. To respond to the changing characteristics of the higher education learning environment, and the shift towards mobile learning (M Learning) and ubiquitous learning (U Learning), it is clear that educators should reflect these trends in curriculum design and didactic methods. This paper presents the findings …