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Full-Text Articles in Business
Student Colloquium: Factors Behind Brand Switching (Prepaid Customers) In Pakistani Telecom Market, Adnan Sadiq
Student Colloquium: Factors Behind Brand Switching (Prepaid Customers) In Pakistani Telecom Market, Adnan Sadiq
International Conference on Marketing
There are number of reasons for a brand switch for a consumer including from personal, professional, network limitations, perceptions, motives and recommendations from others. In order to find the major reasons of brand change in the context of Pakistani telecom market a research is carried out whose finding are presented in this research paper. To keep focused to limited and major factors in the brand switch a literature review is carried out which helps in outlining major factors of brand switch in Pakistani Telecom Market. The literature review consists of all the research work already done on this topic as …
Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt
Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt
Undergraduate Research Conference
My research addresses different aspects of family life that have been know to be affected by technology. Researchers have established several empirically based frameworks to analyze the impact of technology on the family. These frameworks emphasize the areas of family cohesion, communication, adaptability, boundaries, and personal self-esteem.