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UNLV Theses, Dissertations, Professional Papers, and Capstones
Disposable income; Hospitality industry; Hotels — Reservation systems; Middle class; Singapore; Travel
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Online Leisure Hotel Selection Criteria And Booking Behavior Of Young Middle-Income Singaporeans, Kin Wai Lee
Online Leisure Hotel Selection Criteria And Booking Behavior Of Young Middle-Income Singaporeans, Kin Wai Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Internet has changed the face of purchasing and customer behaviour over the last decade or so. Traditional concepts of marketing must be reviewed and businesses must be ready to fully embrace the online marketplace. The hotel industry is no different and evidently, has much to gain from this new medium with online sales figures climbing annually (Carroll & Sileo, 2007; PhoCusWright, 2006).
Studies have shown that more and more consumers are moving towards the Internet to find their products and services and ultimately making the purchase online (Starkov & Price, 2003). Singaporeans make for interesting subjects in this area, …