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Factors Impacting The Intent To Use An Interactive Visual Aid On A Tablet Pc Platform By A Biotechnology Sales Force, Tom Dotter
Theses & Dissertations
The interactive visual aid on a tablet PC technology platform is a relatively new marketing tool. The interactive visual aid was developed to replace the visual aid brochure, also known as pharmaceutical promotional literature. The interactive visual aid is used by biotechnology area business managers to promote their respective medications directly to a healthcare provider. Biotechnology corporations are equipping their sales forces with tablet PCs to leverage customer relationship management tools, adhere to compliance and Food and Drug Administration regulatory policies, and to launch marketing tools such as the interactive visual aid. Do these companies know the factors contributing to …
Blended Learning: Institutional Frameworks For Adoption And Implementation, Anida Duarte
Blended Learning: Institutional Frameworks For Adoption And Implementation, Anida Duarte
Theses & Dissertations
Blended Learning in education is the future for higher education. The rapid changes in technology combined with a demand for a more agile environment is transforming the traditional classroom and challenging learning models. Higher education has been adapting by moving classroom time into purely online environments. However, the literature suggests the new wave of learning is extracting the best practices from traditional and online models and infusing them into a blended environment. The agility and use of technology allows the non-traditional student to balance a professional career and life demands while still gaining the benefits of face-to-face time in the …